Email Marketing is Amplified Through Video Emails

Email marketing has become more attractive in recent years as a way to put your message in front of your prospects. Now the marriage of video and email celebrates even higher effectiveness!

If a picture paints a thousand words, how many does a video make?

Video is "king of communications" says Promise Productions founder, Marcus Kaiser. "Online Video is growing exponentially and in a year the Internet will basically be synonymous with video." He goes on to add that, in fact, video through online and email offers new life to news media (no more expensive transmitters). All video will be delivered digitally and more and more devices in our hands (NetBooks, Apple's iPad, Smart Phones, etc.) can receive video communications.

He predicts "give it two years and people will be hard pressed to remember an Internet without video. Video is the way to share information efficiently... effectively... persuasively... and what's new: inexpensively to the masses."

This is a global phenonomon: online video grew 178% in 2008 in the UK (Nielsen), but today in 2010, the numbers are closer to 800% everywhere you look. It shows no signs of stopping. YouTube has become the second largest search engine. Video is becoming searchable in a way that only text used to offer. So it is no surprise that marketers are beginning to take advantage of video's popularity by using them more and more in the marketing mix – including in emails.

Video + Email = Viral Marketing

People love to share videos. What makes video particularly appealing to marketers is the enormous pass-along potential. This sharing nature of video fits hand in glove with the sharing nature of email – the 'forwarding to a colleague' ability.

These viral superpowers, especially in tandem with email, are proving to be very enticing to marketers. Marketers can't just depend on a click in an email just because it's a video – it has to have a relevant message and the proper production quality. 

Videos should not be viewed as only for entertainment and consumer purposes. There is no reason why a B2B company can't take advantage of the popularity of viewing video clips. Visual content is a very powerful communication channel. 

Video in B2B Marketing

While there have been the pure fun and clever videos that have captured the imagination of the public, the truth for most businesses – particularly in B2B – is that videos work best if they're approached professionally and created to demonstrate a product or service, or instruct in its use. As we say, a marketing video can do more than tell, it can SHOW.

Getting emails with videos delivered

It's imperative that marketers understand the use of video in an email has to be done correctly if they want the email to get delivered into the inbox and to display properly. As with other email marketing elements, videos have their own technical delivery challenges.

The best approach is to embed the video on a webpage, and use email to drive traffic to this page. One more thing: as with any other "content offerings" such as white papers, articles and links to websites, marketers have to work to entice subscribers to click videos. 

For effective marketing strategy, video production, email marketing and video emails, simply call Promise Productions at 972-822-3587 .