Nov 17, 2009

Strategic Email Marketing Advantages at Covenant Designs

E-mail marketing is a very cost-effective way for companies of all sizes to compete successfully in business today. Yet many companies fail to capitalize on this exceptional marketing strategy—and are losing sales as a result.

That’s why Promise Productions  provides Email Marketing Campaign Services -- our innovative e-mail marketing management solution. Being a marketing company with deep roots in strategic Graphic Design, plus our Internet Marketing skills -- we can develop a successful email marketing campaign for your company. Ont that is effective at getting your message to your customers and prospects.

Email marketing evolved from direct mail marketing. We all remember times when we got receive unsolicited mails in our physical mailbox. Do you remember and looking at reading some of them? Some were junk that never invited further examination, but quite a few were able to win your interest, and perhaps, they even made you say - "I want what this person is offering."



Today's email marketing has a wealth of possibilities for growing your business. You see, more than a printed piece, your email can contain photos and links to your products and services -- all with automated tracking that direct mail marketing never had. In addition, email marketing is perfect for today's Internet-savvy customers, plus it eliminates the cost or printing and postage!

  • Email marketing is a more inexpensive option. Sending emails is far cheaper than actually printing and mailing letters.
  • Generating leads for an email marketing campaign is easier. People are more likely to leave their email addresses rather then a real, physical address.
  • With Email marketing, you have the advantage of being able to do multiple levels of follow-ups. A direct mail piece has but one chance to convince the recipient to purchase a product or a service. Email marketing can convince the prospect into subscribing to a mailing list, ensuring in the process that he or she would receive future emails for future offers. Additionally, the recipients of emails can be led to a website for further conversion possibilities.

Email marketing has three purposes:
  1. To win sales
  2. To Increase awareness of your brand, products and services
  3. To gather sales leads
There are several components to a successful email marketing campaign, and at Promise Productions, we possess the right skillsets in each area to make your email marketing effective:

  • A clear communication of your Value Proposition or Special Offer
  • Visual Design to appeal to your audience
  • Marketing-Savvy links and response systems to promote your website
  • Professional management of your email list

We are here for YOU -- helping you write great content, manage your list well, so that the results you will achieve will be rewarding and motivating! We understand that customers respond well when treated with intelligence, common sense, and respect. Promise Productions by calling 972-822-3587 to get started utilizing email marketing to your advantage.

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