Nov 21, 2009

Strategic ACTION for Massive Marketing Success


Friends, the surest path to business failure is halfhearted action. If you dabble in your business or if you dabble in your marketing, you do not deserve to expect any positive results.

So many movies tell the story of the hero. I am sure you can think of several. In every case, the hero takes risk and takes massive action, committed action. If you shrink back, you lose the prize. But if you press forward (with a wise strategy) and overcome the resistance, you can win. Being a champion, being a winner, being a success, inherently means doing MORE than others so you can enjoy BETTER results.


There are enemies of success: worry, fear, hesitation. As one hero, Morpheus, in "The Matrix" movies said:

"You have to let it all go, Neo. Fear, doubt, and disbelief. Free your mind."

I realize if this were EASY, everyone would do and have massive success. But the great news is that your business success starts with a CHOICE. There are many applications of this life lesson, but what Promise Productions provides is smart strategies for marketing results. So my application in this post is to be UNWAVERING in your commitment to a strategic marketing plan.

I can honestly share that many times in my business I have become discouraged because I expected the "seeds" (actions and business leads, etc.) to bear immediate and overwhelmingly positive results. Reality disillusioned me. I have been in the trenches learning what marketing strategies bear the best fruit.

It is time to get honest: there are a percentage of business deals that don't work out or go through -- regardless of whether you gave it your all on your end. Remember, a business/customer relationship takes at least TWO. What your business can commit to, right now, is to give it your all.



What our business had to learn, is not to stop and coast with SOME actions, but rather to take MASSIVE action. Knowing there is an attrition rate, you OVERBOOK your day-planner, you call MORE leads than you think you need to, send more direct mail pieces, more marketing emails, more search engine landing pages and keywords, etc.

We thought we were doing "enough", but the results became a mirror showing us that we were wrong. The "enough" that used to be enough was not enough anymore. There's more competition among other factors, in YOUR marketplace. It is time to ADJUST and REORIENT your marketing to thrive in today's business world.

So the "new enough" is MASSIVE action. That means deciding right now, once and for all, to make marketing a PRIORITY. Yes, to give it the time and budget it needs to be ENOUGH. After all, your business lives off of leads, off of new clients or new projects. Stagnation is inevitable suicide. Marketing is what drives new business deals (and their profits) your way.

At Promise Productions , we live and breathe marketing strategy and its implementation. Knowing you have to be BETTER than your competition, we hone and refine our marketing plans. Let us review your business, its goals, what has worked for you and what has not worked.

Let us provide strategic marketing consultation. But be prepared to do ENOUGH to truly succeed. The best plan with half-hearted action is a recipe for mediocrity. A solid plan with solid action following through will break your businesses financial plateau and shift your company from struggle into prosperity.

Be prepared for success and the actions it takes to prosper. Call Promise Productions at 972-822-3587and let us show you how.


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