The Value Of Blogging For Your BusinessDo you still regard blogs as a means of expression only for teens to talk about their favorite bands, or citizen journalists to support the political party of their choice? While it's true that these types of pages exist by the thousands, a blog can also be a powerful business tool for a company looking to increase search engine exposure and to connect with clients. At Promise Productions Marketing Communications, we focus on blogging in a strategic way to build your business.
Having a Website is Not Enough
Company blogs are a rapidly expanding area of the Internet, and businesses that are currently communicating this way have established a significant advantage over their competition.
Chances are you already have a website, but blogs provide an effective means to expand your online presence, to connect with more clients, and to build traffic to your website. In fact, it might be easier to get your blog on the first page of Google, than your website! Let us show you how.
It Internet is now the main way your customers and prospects find out information about your company, your product or your service. The easier it is for them to find you, and the more information you can provide when they do, the better your chance to earn their business.
Four Steps to Effective Business Blogging
1. Write about something you know.
The hardest part about blogging for some company executives is finding subjects to write about. But these are the same people that have built a successful business - in part based on their industry knowledge and ability to serve their customers. These are the subjects that should comprise the majority of your blog entries.
What new products or solutions have come into your industry? What are the questions and concerns that are foremost on your customers’ minds? In what areas could your industry be doing a better job serving its clientele? All of these are ideal subjects for a blog.
2. Focus on helpful information, not promotion
While a blog can help to sell your product, you do not want your readers to presume that this is your only purpose for its creation. When written effectively, a blog should communicate information that is helpful to the reader, while subtly communicating how your company is suited to serve their needs.
Think of a company profile article in a business magazine. The article will contain information about that company’s history, employees and achievements. By doing so, the reader will learn more about the company and hopefully want to do business with them, without being hit with an overt sales pitch.
That same strategy should be utilized when writing a blog. And by toning down the marketing aspect, you may find your blog entries will be quoted on other business websites that are also looking to inform their readership without endorsing a particular product or company. The more places online in which your company’s name and capabilities are mentioned, the more traffic you can drive to your website.
3. Proofread, proofread, proofread
Although a blog can be written in a more casual tone than a press release or a marketing document, spelling and grammar are no less important. It doesn’t matter how interesting or informative your message if it is expressed in a way that questions your professionalism.
4. Get the word out
Don’t just post your blog on your website. Cross-post each entry to social networking sites such as Facebook, and promote the appearance of a new entry on Twitter. We are experts at maximizing your blog's effectiveness this way. So contact Promise Productions for strategic blogging at 972-822-3587.
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