Jul 11, 2009

How Effective is Your Online Marketing?

Many Business owners struggle with their day-to-day operations. From the moment they sit down in their office, they are confronted with the anxiety created by the day's marketing events. How many calls? How many emails? How many new sales? Are we headed up or down? Understandably they are consumed with moment-to-moment management and operating their company.

With all that, it is easy to lose focus and start reacting to the immediate and seemingly urgent, instead of responding to what's really important to grow your business.


One of the best ways to avoid "paralysis of analysis" is to write out the next days activities before you go to sleep. This will help you to avoid the morning feelings of "I don't know where to start". It also helps to imagine yourself completing all the tasks with ease.


As you plan and prioritize, allow yourself to feel the satisfaction as you know the most important tasks were accomplished, or at least forwarded to the next step.

When it comes to Internet marketing, there are many paths one can take to make their marketing efforts successful. However, many of them can be costly. So where is the best value for your business - both in the long term and short term?



If your budget is tight, article marketing and strategic blogging can be a very helpful source to get your message out. People are always looking for new and improved ways to do the things they are doing. That is called "value" by the way: people want value.

Online Marketing On A Budget?
By writing articles for e-zines and your own blog articles, you will simply share much needed advice to people actively looking to be helped. This is also helps get your message and name out to the communities you are looking to target.

Sharing your expertise through blogging and articles also positions you as a giver, which is exactly what you want to be.
 You see, Branding is becoming even more paramount as website marketing becomes flooded with competition. Just having a company landing page that looks like everyone else's just won't cut it. Your web site has to quickly and effectively communicate your value proposition before you lose your prospects attention -- remember they are busy just like you.

Insider Tip -- video is the absolute best way to powerfully convey your value in a short amount of time. It gets the most responses and is most remembered, so if you want help doing that right, contact Promise Productions. Reality is that from being hardened by too much hype in bad marketing, your prospects are more skeptical these days, and they want to be able to connect with the someone attached to a certain product or service. When you produce a video about your business and the product or service you offer, your conversion rates will be much higher.

Another advantage to video marketing is overcoming the "trust gap" and eliminating any skepticism in your prospects. They see You (or a spokesmodel) and your authentic passion about your products and services. A face they can feel good about is sharing with them in plain English.

The Value Of The Right Plan & Right Strategy to Your Online Marketing
A strong marketing plan is always valuable and it must be written down on paper with actions steps. Otherwise you have just vague wishes that continue to take up space in your mind but never become reality.
 As they say, to be successful, you must plan your work and then work your plan.

It is helpful to be able to cross off "money getting" activities as you go. This will also help you keep a log of your progress. There is no way way to track the effectiveness of what you are doing without this. If you don't make note of it, part of your brain will stay in "spin cycle" mode and decrease the energy and passion you could be using to develop and enjoy the business you want.



How effective is your marketing? Without a plan, without a measure it will be ineffective. Without the right strategy the best intentions are never enjoyed in reality. So don't' just fantasize about success; live it!

Promise Productions offers many marketing and advertising services that other guys do -- web site design and development, logos, corporate blogs, even video production. The essential element that enables us to deliver superior results is the marketing savvy we put behind each activity and the smarter strategy that positions you for sweet success!

Call our Dallas strategic marketing communications office at 972-822-3587.

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