The Future of Advertising for Small Business?

Small business sales and revenues have declined over the past several months, motivating many entrepreneurs to take a critical look at their traditional marketing, business development and advertising and ask why it is not working. Many are wondering if it every really worked that well in the first place.

Stopping your marketing and advertising is not the answer, so the search for a better solution begins. Perhaps we need to begin with a better question: If your advertising ever worked, WHY did it work?


Once you “get it,” you realize that relying on interrupting/annoying people as the core strategy to grow your business is fundamentally flawed. You will always be disappointed with the results of your advertising and business marketing if that is the most creative solution you can develop.

A successful business development strategy may be the most important ingredient to your long term success. So, at this point you have two options. First, become part of the conversation, interact with customers and prospects. Let them find you... but POSITION your company to be EASILY found. STAYING in the social media conversation means you are very findable when your prospects are ready to take action and BUY.

Proper internet marketing is very good way facilitating this process. To be successful you need to realize it is a process, you’ll need to spend a bit of time to find your voice and engage your audience (your future customers), just like you do in the real world.

Back in the days where there were only 3 main TV stations, we as customers had little choice, so we accepted being pushed at by ads that interrupted what we were actually interested in.

But today it is the reverse. We are glutted with options, entertainment and information. 200 cable channels. The one trade magazine on your industry is now 12 trade magazines. The waters are muddied and results have become hard to get and even harder to measure.

Seize The Future Today
In 5 years, ALL businesses will have a regular strategy to become apart of the conversation their clients and prospects are having. It will be common sense -- like a listing in the yellow pages was 10 years ago. But in 2009, it is still an innovative concept and a powerful tool to grow your business.

NOW is the time to gain the marketing edge, position yourself for optimum profits, attract new customers and gain significant market share.

What is the future of business marketing? Don’t advertise, entertain. Don’t interrupt, intrigue. Don’t annoy, engage. Now that you've read this, you have just been handed a 5 year head start on your competitors who are slow adopters. How will you handle this opportunity?

Promise Productions provides savvy marketers who are specialists at clarifying murky messages and making complex ideas refreshingly simple. Use our marketing services to gain market share and optimum profits -- call 972-822-3587.