Content Marketing - Internet Marketing and Strategic Social Media Marketing

As a business wanting to attract more customers through the Internet, are you struggling with content creation? We hear that all the time. First, we understand – you have a million other things to do and don't have time to blog or tweet, right? Well, here are a couple of time saver ideas to help your company come up with content for your blog program:

Outsource Content Creation - Promise Productions offers professional content creation at really low prices, if you just don't have the resources within your organization, this may be the best option for you. By "professional" we mean, not only well-written but marketing savvy – filled with keywords and positive links to best benefit your company's visibility and image.

Employee contest - if it's difficult to get your employee's to blog, try asking them to submit stories to you (the administrator). One idea - send an email out asking for the top questions your sales team and customer service reps get from their customers and what answer they give. You can turn each of those Q&A's into a post. And you could reward the person who submits the most Q&A's.

Customer contest - have a contest for your customers - send out an email to customers and ask them to share their story (or video) of how they use your product. Then the best story could receive a prize and you could submit all of those stories as blog posts.

Content creation is key to the success of your business blog program. Blogging strategically for better business is not just about having a blog, but USING it. Like that piece of exercise equipment, the more you use it, the more you benefit.

So too, you must also write consistent, relevant content. We are happy to help on the track for success with social media marketing, so call Promise Productions at 972-822-3587.

Our Gift - The Right Change For Success

It's time for the Holidays, the season of giving. The season of gratitude, giving and family. We're all busy thinking about how to make the people in our lives happy. Let me suggest, as you look out towards future of your business, if that future looks like the struggles you've continued to have all through 2009, you may not feel like celebrating.

What is needed is the right change for success. There are many companies dying right now. There are also many companies experiencing unprecedented growth and profits.

As a strategic marketing communications agency, our daily job is to develop and implement savvy marketing strategies to attract your ideal new business. It is a task that challenges us each day, and yet we are more optimistic than ever! Why?

Because, if you are really willing to adapt to today's marketplace, we can provide effective strategies for appealing to today's customers. We work to answer the questions of what really get's results. And our value is in how we provide these answers that apply to your business' needs.

So the BEST GIFT we at Promise Productions can give you is the Right Change For Success. The best gift you can GIVE YOURSELF or give your company or employees, is not an electronic gadget, cash bonus, or the like. It is a BETTER FUTURE.

How can we talk so confidently about a better future when many are in fear and uncertainty? Are we in denial of the negatives all around us? No, but we know that a higher degree of success comes through smarter marketing that brings new leads and new clients / customers your way.

Let's start with a real conversation with your company. A conversion about your past, present and future. A conversation about your goals and desires. About your dreams and the vision of the company.

Then let's talk about the "right change" for you. Our marketing / branding / advertising consultation services can provide the needed transformation so you love working at a company that does what your company does :-)

• Change in perspective / mindset / attitude
• Change your presentation to be most compelling
• Change the dynamics so you not only succeed yourself, but make a positive difference for all your customers.
• Change the ways your prospects can find you

To enjoy all this you need the right strategy where hopes become a reality. Let us give you this gift. Give yourself the gift of receiving the services Promise Productions provides -- they really are "services" because they exist to serve your business.

Will you let yourselves be served? I am grateful for this opportunity to serve your business goals in the largest sense of the word. Let Promise Productions help you discover the right tools, strategies and marketing campaigns to create the breakthroughs that will take your business from ordinary to extraordinary. We welcome your call at 972-822-3587.

Covenant Designs Gets Marketing Results

Promise Productions offers the right marketing strategy and visual presentation to attract your ideal customers for maximum profits. We differentiate you from your competitors by communicating your value proposition with clarity and power.

Our marketing services provide strategic solutions for effectively accomplishing your business goals. Whether you need video production, website design, internet marketing, catalogs, brochures or photography, we present you in the best light for optimum results.

Enjoy the fruits of success. Let us call attention to your distinctive value to attract both the hearts and budgets of your prospects.

Promise Production creates lasting positive impressions that express the essence of what your services are about. Get seen at the right place and time. Enjoy targeted visibility for higher recognition and profits.

We are about one thing – outstanding client service that delivers results. Our focus extends beyond just providing the best in web development and marketing presentation, to building a profitable relationship that continues for years. Our ability to deliver new business to our clients is the biggest reason they keep coming back for more.

We welcome your call at 972-822-3587.

Strategic ACTION for Massive Marketing Success

Friends, the surest path to business failure is halfhearted action. If you dabble in your business or if you dabble in your marketing, you do not deserve to expect any positive results.

So many movies tell the story of the hero. I am sure you can think of several. In every case, the hero takes risk and takes massive action, committed action. If you shrink back, you lose the prize. But if you press forward (with a wise strategy) and overcome the resistance, you can win. Being a champion, being a winner, being a success, inherently means doing MORE than others so you can enjoy BETTER results.

There are enemies of success: worry, fear, hesitation. As one hero, Morpheus, in "The Matrix" movies said:

"You have to let it all go, Neo. Fear, doubt, and disbelief. Free your mind."

I realize if this were EASY, everyone would do and have massive success. But the great news is that your business success starts with a CHOICE. There are many applications of this life lesson, but what Promise Productions provides is smart strategies for marketing results. So my application in this post is to be UNWAVERING in your commitment to a strategic marketing plan.

I can honestly share that many times in my business I have become discouraged because I expected the "seeds" (actions and business leads, etc.) to bear immediate and overwhelmingly positive results. Reality disillusioned me. I have been in the trenches learning what marketing strategies bear the best fruit.

It is time to get honest: there are a percentage of business deals that don't work out or go through -- regardless of whether you gave it your all on your end. Remember, a business/customer relationship takes at least TWO. What your business can commit to, right now, is to give it your all.

What our business had to learn, is not to stop and coast with SOME actions, but rather to take MASSIVE action. Knowing there is an attrition rate, you OVERBOOK your day-planner, you call MORE leads than you think you need to, send more direct mail pieces, more marketing emails, more search engine landing pages and keywords, etc.

We thought we were doing "enough", but the results became a mirror showing us that we were wrong. The "enough" that used to be enough was not enough anymore. There's more competition among other factors, in YOUR marketplace. It is time to ADJUST and REORIENT your marketing to thrive in today's business world.

So the "new enough" is MASSIVE action. That means deciding right now, once and for all, to make marketing a PRIORITY. Yes, to give it the time and budget it needs to be ENOUGH. After all, your business lives off of leads, off of new clients or new projects. Stagnation is inevitable suicide. Marketing is what drives new business deals (and their profits) your way.

At Promise Productions , we live and breathe marketing strategy and its implementation. Knowing you have to be BETTER than your competition, we hone and refine our marketing plans. Let us review your business, its goals, what has worked for you and what has not worked.

Let us provide strategic marketing consultation. But be prepared to do ENOUGH to truly succeed. The best plan with half-hearted action is a recipe for mediocrity. A solid plan with solid action following through will break your businesses financial plateau and shift your company from struggle into prosperity.

Be prepared for success and the actions it takes to prosper. Call Promise Productions at 972-822-3587and let us show you how.

Covenant Designs Customer Appreciation

At Promise Productions , our marketing communications services work together with a single goal – to help your business grow.

From Graphic Design for logos and advertising to Professional Website design and Development; from Search Engine Marketing to Strategic Blogging and Social Media Marketing; we’re your source for unlimited creative and marketing possibilities.

In appreciation of our customers and in gratitude for God's blessings, we are offering 10% OFF our Design and Web services through 12/15/09, simply by mentioning this post when you call 972-822-3587.

Want growth? Contact Promise Productions at 972-822-3587 and see for yourself.

Strategic Email Marketing Advantages at Covenant Designs

E-mail marketing is a very cost-effective way for companies of all sizes to compete successfully in business today. Yet many companies fail to capitalize on this exceptional marketing strategy—and are losing sales as a result.

That’s why Promise Productions  provides Email Marketing Campaign Services -- our innovative e-mail marketing management solution. Being a marketing company with deep roots in strategic Graphic Design, plus our Internet Marketing skills -- we can develop a successful email marketing campaign for your company. Ont that is effective at getting your message to your customers and prospects.

Email marketing evolved from direct mail marketing. We all remember times when we got receive unsolicited mails in our physical mailbox. Do you remember and looking at reading some of them? Some were junk that never invited further examination, but quite a few were able to win your interest, and perhaps, they even made you say - "I want what this person is offering."



Today's email marketing has a wealth of possibilities for growing your business. You see, more than a printed piece, your email can contain photos and links to your products and services -- all with automated tracking that direct mail marketing never had. In addition, email marketing is perfect for today's Internet-savvy customers, plus it eliminates the cost or printing and postage!

• Email marketing is a more inexpensive option. Sending emails is far cheaper than actually printing and mailing letters.
• Generating leads for an email marketing campaign is easier. People are more likely to leave their email addresses rather then a real, physical address.
• With Email marketing, you have the advantage of being able to do multiple levels of follow-ups. A direct mail piece has but one chance to convince the recipient to purchase a product or a service. Email marketing can convince the prospect into subscribing to a mailing list, ensuring in the process that he or she would receive future emails for future offers. Additionally, the recipients of emails can be led to a website for further conversion possibilities.

Email marketing has three purposes:

1. To win sales
2. To Increase awareness of your brand, products and services
3. To gather sales leads

There are several components to a successful email marketing campaign, and at Promise Productions, we possess the right skillsets in each area to make your email marketing effective:

• A clear communication of your Value Proposition or Special Offer
• Visual Design to appeal to your audience
• Marketing-Savvy links and response systems to promote your website
• Professional management of your email list

We are here for YOU -- helping you write great content, manage your list well, so that the results you will achieve will be rewarding and motivating! We understand that customers respond well when treated with intelligence, common sense, and respect. Promise Productions by calling 972-822-3587 to get started utilizing email marketing to your advantage.

Converse with your Customers and Prospects for Long-Term Survival

Today’s companies are going to have to create a dialogue with their customers in order to survive long term. Capturing customers' loyalty and business dollars in the process of that dialogue depends on how well their marketing campaign strategy is.

Increasingly, if consumers don’t have a chance to have a conversation with a company that will listen and respond to their needs, a responsive competitor will arise and take all the money with them.

This is where our professional social media marketing services comes in. The right business strategy to your Social Media Marketing will provide that dialogue, customer service, responsiveness as well as two other keys to long-term profits: (1) a pulse on your industry and what it wants, (2) promoting your brand, products and services to thousands of extra prospects!

Let our social media marketing consultation set your business up with the right strategy for smarter marketing. Call 972-822-3587 today.

Give Customers More Ways to Find Your Business

The Value Of Blogging For Your BusinessDo you still regard blogs as a means of expression only for teens to talk about their favorite bands, or citizen journalists to support the political party of their choice? While it's true that these types of pages exist by the thousands, a blog can also be a powerful business tool for a company looking to increase search engine exposure and to connect with clients. At Promise Productions Marketing Communications, we focus on blogging in a strategic way to build your business.

Having a Website is Not Enough
Company blogs are a rapidly expanding area of the Internet, and businesses that are currently communicating this way have established a significant advantage over their competition.

Chances are you already have a website, but blogs provide an effective means to expand your online presence, to connect with more clients, and to build traffic to your website. In fact, it might be easier to get your blog on the first page of Google, than your website! Let us show you how.

It Internet is now the main way your customers and prospects find out information about your company, your product or your service. The easier it is for them to find you, and the more information you can provide when they do, the better your chance to earn their business.

Four Steps to Effective Business Blogging

1. Write about something you know.
The hardest part about blogging for some company executives is finding subjects to write about. But these are the same people that have built a successful business - in part based on their industry knowledge and ability to serve their customers. These are the subjects that should comprise the majority of your blog entries.

What new products or solutions have come into your industry? What are the questions and concerns that are foremost on your customers’ minds? In what areas could your industry be doing a better job serving its clientele? All of these are ideal subjects for a blog.

2. Focus on helpful information, not promotion
While a blog can help to sell your product, you do not want your readers to presume that this is your only purpose for its creation. When written effectively, a blog should communicate information that is helpful to the reader, while subtly communicating how your company is suited to serve their needs.

Think of a company profile article in a business magazine. The article will contain information about that company’s history, employees and achievements. By doing so, the reader will learn more about the company and hopefully want to do business with them, without being hit with an overt sales pitch.

That same strategy should be utilized when writing a blog. And by toning down the marketing aspect, you may find your blog entries will be quoted on other business websites that are also looking to inform their readership without endorsing a particular product or company. The more places online in which your company’s name and capabilities are mentioned, the more traffic you can drive to your website.

3. Proofread, proofread, proofread
Although a blog can be written in a more casual tone than a press release or a marketing document, spelling and grammar are no less important. It doesn’t matter how interesting or informative your message if it is expressed in a way that questions your professionalism.

4. Get the word out
Don’t just post your blog on your website. Cross-post each entry to social networking sites such as Facebook, and promote the appearance of a new entry on Twitter. We are experts at maximizing your blog's effectiveness this way. So contact Promise Productions for strategic blogging at 972-822-3587.

Got Value? Got Service? Got Profits?

As a business your very survival depends on providing value. Value means you are serving your clientelle -- giving them a product or service that truly benefits them.

If your company wants more profits, it needs to provide more service. It needs to GIVE more to its customers and prospective customers. Either you have a better mousetrap, a more convenient mousetrap, a less expensive mousetrap, or a mousetrap that will do more... also wash your windows :-)

So is this a post about best business practices? Yes. It is a post about innovation? Yes. Is this a post about customer service? Yes. But it is also a post about social media marketing services.

Social Media is the ideal way to interact with your customers by taking advantage of today's technology plus the incredible popularity of social media. Did you know, for example, today that more TV shows are watched today are through Social Media than through TV? Social Media is more used than TV, Cable, Newspapers and more -- all combined!

So what does this have to do with your business profits? Well for starters, Social Media lets you interact in a conversation with your prospects and with your customers. A smart social media marketing campaign gives you control over the conversation about your company, its brand, products and services.

LISTENING and conversing lets you know how best to serve (and thus profit) from knowing their needs and their "hot buttons". By knowing what they value, you can ensure you NEVER WASTE ANOTHER MARKETING DOLLAR EVER AGAIN by advertising using an ineffective value proposition. You've just cut out the guessing and gone STRAIGHT TO RESULTS.

If this is of value to your business (and it is), then call us at 972-822-3587 for your Social Media Marketing Strategy and Services. We look forward to making you shine!

Use Marketing-Savvy Design to Communicate Smarter for More Results

Simply look at the power of marketing-savvy design? Customers expect and demand, more from the design of everything they buy. Merely good design is not good enough anymore.

Successful companies as varied as Adobe, Nokia, Toyota, and Virgin all understand that great design is a prerequisite for turning consumers into loyal customers. Whether it's software or sippy cups, when something works right, looks right, and feels right, it sparks a positive emotional connection. People come to like it and loyalty soon follows, along with the three Rs: Repurchase, Reuse, and Recommend. In this way, these benefits come directly to your bottom line.

Professional, Marketing-savvy Design shapes the way winners communicate, connect, educate and persuade.


Strategic graphic design is a catalyst for reinventing and reimagining. Smart companies are leveraging design as a competitive tool -- and stealing market share from formidable foes. And in this year's most far-reaching development: we see how companies like Procter & Gamble and Samsung are using design thinking to recast their strategic thinking.

Where you innovate, how you innovate, and what you innovate are all design issues. When you bring design thinking into that strategic discussion, you introduce a powerful tool to the purpose of the entire endeavor, which is to grow.


Whether you are providing leadership, mapping out a marketing strategy, innovating part of a supply chain, or streamlining a manufacturing operation -- that is, if you are a decision maker facing a opportunity to excel -- think about this question as you meet with our crack team problem solvers: What are you doing to fully capitalize on marketing and design's power and promise?

Promise Productions' Strategic Creative Design Services are applied to Command Attention and Get Results. Come, taste our curiously strong design and grow your bottom line by calling 972-822-3587.

Strategic Social Media Marketing Management

Applying Strategic Skills for Successful Social Media Marketing Campaigns

Learn how Promise Productions successfully manages your company's social media marketing campaign by harnessing our insight and strategy with the goals of your business. With the exploding growth of social media, 
the need to apply strategic thinking to your public relations and
communications campaigns has never been more critical. Join with Promise Productions and learn how to join forces to create ultimate
social media success.

Our Social Media Campaign Management Services will provide:

• A clear cultural understanding needed to communicate with social media tools.
• A framework for using social media in business continuity planning.
• An overview of how we choose the right social media tools to meet your objectives.
• A plan of attack for incorporating social media in your marketing, communications and business growth plans.
• Knowledge of how to transition your communications experience and know-how to social media.
• The additional skills you’ll need to manage a successful social media campaign.

Contact Promise Productions MarPromise Productions Marketing Communications at 972-822-3587 to get on the road to results!

Social Media Marketing - 4 Reasons to Launch Now

Friends, this is such a relevant article, we are re-posting Chris' material on our blog.

4 Reasons to Launch Your Social Web Campaign Now!

By Chris J Marentis

Social media marketing is the hottest "business reality-show" that's generating leads for businesses of all sizes. As every business owner knows, leads are the lifeblood of their companies. Getting a consistent flow of profitable leads today is hard.

At a time when customers use social networking to search, discuss and explore new ideas and opportunities, "Companies have no choice. This is where their customers are going," reported USA Today on August 27, 2009.

Advice on how to implement various social media marketing opportunities like Facebook, Twitter, Delicious and others abound. However, like any media campaign, you need to make sure your social media program is strategic, measurable and encompasses the entire spectrums of opportunities that are right for your business.

Four key reasons social marketing will lift your business prospects are:

1. You can easily dominate your market at little to no cost. Because social media marketing is SEO on steroids, it has the ability to reach across all the important places for your niche on the Internet.
2. Using the right content distribution and management strategy will get you a consistent flow of quality leads.
3. You have control and can literally get started within hours if you want. Even better, you don't need to go through a sales rep or purchase process.
4. You can leverage expertise and become an authority in your niche with "followers" in social media groups. You business will be the "first call" when customers want to learn about products and services in your niche.

Never in the history of consumer selling have companies, from one-person shops to multi-national corporations, been handed such an effective, low-cost opportunity to carry out promotional efforts. Learn how to leverage this effective new tool for your business or you will soon be left behind.

~~~

Bravo, Chris. We could not agree more. For smarter Dallas Marketing, call the firm of Promise Productions at 972-822-3587.

Dallas Training Video Production - Benefits Example

Sally Beauty Supply provides more than 5,000 beauty products to 3,200 stores internationally.

Sally Beauty Supply encourages a depth of product knowledge among its store employees by providing monthly merchandising videos to its stores that explain the features and recommended use of new products. They report that such training goes a long way to providing outstanding service and continued customer loyalty.

In a day in age where many companies are shrinking, Sally Beauty Supply is using smart video production to provide consistent employee training that is sustaining near record growth.

There are numerous ways to use video production to enhance your profits:
• training video production
• marketing video production
• social media video production
• advertising video production
and so forth.

Come take advantage of video -- more powerful than ever -- thanks to the Internet and smart phones. Call our Dallas video production studios at 972-822-3587.

Social Media Marketing - Dallas Case Study - Update

As an update to the previous post, it has now been 48 hours since we launched our video + blog social media release for our client providing Dallas Bar Mitzvah Photography. Let's see how the Google rankings have changed:

• Google Position #1 remains.
• Google position #1 has spawned a second link at spot #2
• Google Position #4 has become #20 as the video's newness quickly fades to other video uploads.
• Google Position #5 has moved down to #6 losing one place due to other's website activity.
• Google Position #9 has moved down to #10. That is a good thing as last on the page gets more attention then next to last.

We still have 4 great links, functioning as signposts to our client on the first page. Overall, an improvement in positioning to get more responses.

The client website? It still ranks at #18, towards the bottom of page 2, which is not enough to get much traction even though it is in the top percentile of the 118,000 competitors.

We will keep you updated with continued results and we welcome your inquiries for successful marketing communications and social media marketing at Promise Productions -- 972-822-3587.

Social Media Marketing - Dallas Case Study

A Promise Productions Strategic Marketing, we've been preaching the virtues of Social Media Marketing, especially when wed to video production.

Why? Because everyone is looking for real results these days, and our marketing strategies DELIVER.

Here is a quick example of exactly what we mean by "deliver."

We have a specific search term our client wants to rank high in that has 118,000 competing websites. First, we created a short video for the client. We posted it to our strategic business blog (set up using our system). Then we used our social media video distribution service to spread it around. Within 24 hours here are the results:

We captured the #1 Google position. Not with the blog itself, but through our syndication with a major, highly ranked blog. Next, we captured Google's 4th, 5th positions from places we sent the video to. Lastly, we scored Google's 9th position with another blog that picked up and re-posted our video.

Results? Yes, basically HALF the first page in Google in 24 hours promotes the video, which also promotes the client's website.

This is more powerful than hundreds of dollars pumped into Search Engine Optimization of the primary business site. We will followup with a future post to see how Google's rankings unfold after a little more time.

For marketing results, Covenant Designs' strategies have incredible value. Get in on the smart approach to today's marketing -- call 972-822-3587.

Top 10 Social Media Marketing Tips For Businesses

Put a face to your business! As Social Media Marketing Specialists, here are the Top 10 ideas Promise Productions recommends for companies to succeed at Social Media.

1 • Know Your Distinct Value
It is not necessarily about what you think sets your business apart -- no, it is about WHY your customers actually come to you. To really know this, you have to be in dialogue with your customers. Know what sets you apart as specifically as possible.

This truth underscores why it’s important to be involved in social media consersations -- monitoring what is being said about your company. and reconcile your customers’ opinions with your story so that the brand message is consistent and credible.

2 • Knowing Your Value Proposition, maximize it!
Maintain excellence around your differentiators. Unlike ads, social media has permanence. Since what’s expressed about your brand is permanently searchable, if you are always changing the message of your value your business communications, you will confuse your audience and water down your brand.

3 • Be Visible Where Your Prospects Are
Set up your social network hub where your customers are. We recommend a presence on Facebook because it is the largest social network with over 300M users and is one of the top-trafficked site in many countries. The volume and the intent (sharing, lifestyle) make it suitable for any business.

4 • Use Social Media To Provide Value
Everyone wants value, so do your customers. Use content about your differentiators as “landing beacons.” Attract interested consumers to your hub with great content. You want consumers (and prospective customers) to be attracted to and stay loyal to your brand because of your value -- your differentiators.

5 • Make fans not friends.
Fans on Facebook and Followers on Twitter give users the power to opt-in to being associated with you, which is exactly what you want. It’s low risk (non pushy) for your fans, and you can stay focused on sharing the great things about your brand.

6 • Engage, not advertise.
Social Media is about sharing what you love. As a business, share what you are passionate about -- things that would interest your prospects. Do things that would please them, reward their loyalty, and personalize whenever possible. In this way you become ATTRACTIVE.

7 • Link to allies.
Simply take natural allies and promote each other's services. It is win-win, but you have to be willing to actually give of your time and energy first.

8 • Partner with brands that complete the picture
Your industry may synchronize closely with other industries. A lawncare service might partner (associate themselves) with a tree trimming business. Diamonds and gold go together. Wedding gowns and wedding photography might form a strategic alliance.

In your network, introduce the partners that best complete the customer's experience. Prospective customers of their business might be good prospects for your's too.

9 • Respond quickly, and with empathy, to negative posts.
Brands, like people, show their true colors when they’re under attack, so complaints, though unpleasant, can be opportunities for you to shine. Unless it’s a systemic problem, other fans will likely ignore the complaint, rise to defend you, or understand that the issue is between the complaining fan and you.

In most cases, they will appreciate that you did something, even if all you do is to request to address the issue offline with the complaining fan. Doing nothing makes observing fans wonder what happened.

10 • Develop a social media policy for your employees.
How many of the 300M Facebook users also work for you? Chances are, quite a few. Employees can be your biggest promoters… or unintentional detractors. As you venture into social media, make sure that your employees are on the same page as you.

Promise Productions is a Dallas-Based Strategic Marketing Communications Firm. One of our strengths is in managing company's Social Media Marketing Campaigns. For social media and other ways to be most profitable, call 972-822-3587.

Dallas Training Video Production Benefits Your Business

Today, hiring and retaining the best talent is challenging. As a businessperson, you know that a more competent workforce is necessary to give your business the edge and ensure increasing profits.

Traditionally training employees has been expensive -- not just in the cost to develop and deliver that training, but costly in terms of time away from work to get, and stay, trained.

Promise Productions is a strategic marketing firm with expertise in training through video. Video training offers enormous advantages. Here are four benefits:

1 • Guarantees consistent and thorough Information Presentation
2 • Deliver training through the web via video – bringing the training to the employee instead of bringing the employee to the training
3 • Goes beyond telling about, to demonstrating and showing the proper procedure
4 • Gets remembered and applied because more senses are engaged
We can create video-based training for your customers or employees that is designed to train and retrain employees. We can assist with effectively communicating your training material in a memorable way. Your business has unique needs, but here are some common areas that would benefits from our video production of training materials for your company:

• Custom Service Skills: conflict resolution, services and support
• Industry and client specific training
• Workplace compliance and law update seminars
• Performance appraisals
• Sexual harassment awareness training
• On-site hiring, firing and disciplinary training
• Recommended federal and state training and OSHA guidelines

We look forward to providing your company with time and money saving video-based training solutions. For these and other marketing and video production needs, call Promise Productions today at 972-822-3587.

Wise Perspective for the Big Picture On Your Strategic Profits

As we've said, the rules for business success have changed. The economics have changed. The customers have new wants, needs and are looking more and more online and to social media for their influential information. That means your marketing must change too.

One of the ways we are of most value to your business is in smart strategy for attracting your best clients. As a Dallas marketing communications firm, yes, we are versed in all the traditional advertising channels of graphic design, brochures and direct mail, but where we really shine is Online Marketing and Social Media Marketing.

Add to that our in-house Dallas Video Production services, and you have a powerhouse for profits. Video Marketing is so effective today because (a) your audience is already receptive to and downright prefers communication through video and (b) of all the new ways to get your videos into the hands of your target audience through the web, social media and smart phones.

Let our team put your business on track for new business and expanded profits at 972-822-3587.

Dallas Social Media Marketing Communications

Friends, past forms of advertising are still with us, but are losing ground every day to the emerging power of Social Media Marketing. As a marketing communications firm, Promise Productions is all about connecting businesses with the clients/customers they need to be most profitable.

That is why we made this very basic video to discuss how a business can effectively engage with social media as a communications and marketing goldmine:



Social Media Marketing is the NEW ADVERTISING, but not by interrupting or pushing your message at prospects. Rather it is entering into the already existing online conversation areas discussing your industry, your services, your brand and your products.

We are quick to emphasize that Social Media Marketing MUST be done with a smart strategy in a highly-integrated way in order to be effective. Given all the ways a company could waste their time and efforts in this new form of self-promotion, we encourage your business to consult with us to create the best structures and practices for social media marketing and to outsource your social media marketing to Promise Productions.

Advertising is no longer the same, and will never be the same. Don't be left behind in the new marketing, call Promise Productions Strategic Marketing today at 972-822-3587.

The Importance of Search Marketing in Simple Terms

If you are like most businesses these days, you want more clients and profits!

But to get clients you have to have visibility where your clients are today.

Most of the time, your prospects have migrated online, so you need to be readily found the moment they want your products and services.

The best way to ensure visibility is to have us PUT you into the Top 3 positions on Google. We have a unique approach that takes all the guesswork out of it.

But first, you need to know HOW your clients are looking for you. What they search for.

I have 8 year track record of success in Search Marketing and every time, the business owner is shocked to learn how his clients think of his services. It has always been different than how he believed his business was thought of.

If you miss how your prospects are looking for you, you miss their business. The solution to never missing another prospect is online market research that nails down exactly how your products and services are being searched for online.

Without knowing what terms they use when searching for you, there can be no smart strategy to attract clients and profits.

Our $895 Online Market Research Tells You these 3 vital things:
1 • exactly what your prospects are search for – in every variation
2 • how many people each month search for that specific set of keywords
3 • what it would cost, monthly, to put your business into the Top 3 in Google for that particular set of keywords

From there, we consult with you to develop the smartest strategy for whatever budget you choose.
One business invested $135/month and made $8,000/month
One business invested $1,200/month and made $12,700/month
One business invested $8,000/month and made $133,000/month

We work with you wherever you are at, knowing each marketplace and service area is unique. We have done it for small local business and nationwide corporations alike.

We have so proven this works that we are offering a special no-contract offer valid through 12/12/09. This lets you try it for a month and see for yourself the amount of new business you generate. Then you tell us whether you want continued visibility and attention or now. Simple.

So we start with keyword research. Then we consult with you on what terms will produce the most profits. Those two things are $895. Next you pick the terms and each term has a price next to it based on the research. Simply add the terms and that determines your monthly budget. There are no hidden fees and no surprise costs (unlike everyone else).

Research-Backed Strategy For Results
Success starts with solid data that tells you exactly what your online marketability profile is. You know your strategy is smart before you even start promoting yourself and that is the key to new profits and clients today.

Call Promise Productions to generate clients and profits for your business -- call 972-822-3587.

Dallas Video Production - Marketing Video & Spcial Media Video

Promise Productions is committed to providing our clients with strategic and marketing-savvy results to attract your audience and get peak results.

We deliver professional video production, website development, and design services on a one-to-one basis. We love taking our clients to the top, and we create customized visual marketing communications solutions for your individual needs. If you require script-to-screen production and creative services, web marketing and video marketing services, then Promise Productions is ready to serve you.
Our experienced professionals have produced website, video and HD productions in Los Angeles, Houston, Dallas, and throughout the Southwest. If you decide we are right for you, then simply call us today at 972-822-3587.

Video Marketing Benefits Your Business

Benefits of Video Marketing

Video has an inherent appeal to all audiences. Most of us want to "see" something before we want to "read" something. We want to see before we buy. Or to say it another way, SHOWING is more powerful than telling about something and video gives you the power to SHOW your products and services in action. The result is that the benefits become very real to your prospects.

Did you know that your online prospects are 78% more likely to stay on a website that promotes to them using video?

In Internet marketing, video can be used to attract customers and enhance their experience at your video-enabled website (or company blog) by educating the viewer about product or services, and by putting a human face on the company and its brand. Today, this increased human face of business goes a long way to developing trust in your prospects, and streamlining their buying decisions.

Demonstration Video Production

A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do – directly stimulating buying decisions.

Training Video Production

Video is perfect for training as it goes beyond telling to showing. Show parts assembly. Show customer service interactions. Show procedures. The list goes on! Training employees simplifies tasks, speeds learning, comes to them at flexible timing through DVDs or the Internet and saves lots of money. Let Promise Productions provide your training video production.

Professional Video Production

But on the flip side, video can also turn away customers. That is, if it is unprofessional. Your first impression might be a bad one if it is not thought through and lacks the right level of production quality.

Video On-Demand

The "on-demand" characteristic of video marketing is another great benefit. Videos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want.

There are many benefits to video marketing. Today your marketing video can be shown in so many places, giving you the maximum number of ways to attract more customers!

If that is attractive to you by now, then call our marketing-savvy Dallas Video Production department at 972-866-3587.

The Top 5 Benefits of Email Marketing Campaigns

Email marketing is a great choice for businesses to maximize their advertising dollars while promoting their brand and serving their customers. A smart email marketing campaign can help your business:

• - Increase Your Sales Conversion
• - Generate Repeat Sales
• - Up-sell and Cross-sell Products and Services
• - Gain Valuable Feedback from your Visitors
• - Drive Web Users to Make Offline Purchases

1. Increase Your Sales Conversion

Regardless of how good your product or service is, most visitors to your site won't convert into sales on their first visit. In fact, research indicates that it takes the average shopper over 5 visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.


Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.
That's repetition in action, but unlike a 'bricks-and-mortar' retail store, there is no 'drive-by' traffic on the Internet. In many cases when someone clicks on the little 'exit' button in the top right hand corner of the screen... they're gone forever.
However if you can get their email address, you get a second chance. You can email them with:

• - Your monthly newsletter
• - Your free report
• - Information about new models

In this way, capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website.

2. Generate Repeat Sales

Getting new customers is hard work - it's also really expensive.
In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Therefore, a big chunk of the initial sale is simply recouping the costs you've outlaid to get the customer in the first place.
And while new sales are great, we can't emphasize strongly enough the value of repeat sales. Too often, businesses focus only on the initial sale and forget about the lifetime value of a customer.
Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.

3. Up-sell and Cross-sell Products & Services

"Would you like fries with that?" Fast food makes billions of dollars every year from this basic up-sell.
When appropriate, email provides a great opportunity for you to up-sell and cross-sell your products and services. After all, give them a chance to say YES to your company.
This basic technique by itself can easily add an extra 30% to your average order value and is used by all major companies online.

4. Gain Valuable Feedback from Your Visitors

Customer feedback is an invaluable tool for any business. This feedback allows you to determine:

• - What products and services to provide
• - Who to target
• - What the market is willing to pay

Email in particular provides your customers with a unique opportunity to give honest feedback. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point.
By using email as a feedback tool you can adapt to what the market wants and improve your business.

5. Drive Web Users to Make Offline Purchases

Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.
Why? Sometimes a user will find something they want online but they need it straight away and can't afford to wait for delivery. Other times, the product might need to be demonstrated (like a treadmill) and they want to see, touch and feel the item.
If you run a conventional offline business you can use email marketing to drive foot traffic through your door.

~~~

Let Promise Productions develop and send email marketing blasts to keep your brand visible and profitable. Call 972-822-3587 for professional results.

Upgrade Your Web Site Now For A Strong 2010

As the fourth quarter of 2009 begins and the country moves from recession to recovery, businesses are wise to starting to plan for next year. Those who embrace today's smarter marketing strategies can expect to enjoy a larger market share!

With a brighter economy on the horizon, it is imperative companies do not forget to set aside marketing dollars now to invest in improving their website design, their search engine visibility, and their marketing strategy.
If you put off doing improvements to your Web site and online marketing, you're falling behind and must begin making proactive improvements to your Web site.

Your WebSite is an Opportunity to Better Serve Your Clients and Prospects

Web sites have evolved past merely being an online brochure. Making things more attractive for your customers by offering them the ability to interact with your business online and at their convenience can go a long way, especially in a busy and competitive business climate.
Since your business website has become your all-important first impression, the time is now to consider expanding the functionality to better serve your potential and current customers.

Be Social, Be Strategic, Be Smart

Social media marketing has exploded on the scene and has everyone scrambling to get a company presence on Twitter and Facebook. Social media marketing can't be ignored becuase your customers and compeitors are already there, looking, listening, commenting, contributing, networking, researching brands. Many companies have run out to get a Twitter account but have no strategy for using it. Smart companies will let Internet Marketing Consultants such as Promise Productions devise a strategy for the desired results. Key factors to evaluate include:

• Determine if and how social media marketing can be a fit for your prospect and/or client base.
• Figure out your social media approach. Are you the conscientious corporation showing goodwill to all, or a fun, less formal side to your business? Do you push discounts and generate new leads? Do you speak to only existing customers?
• Social media marketing isn't free. To conduct a social media marketing campaign effectively, a company must have people spending time to stay on top of the effort. In most companies, that means someone isn't spending their time doing the jobs you hired them to do. If no one in-house can dedicate the time and effort, then outsourcing your strategic blogging and social media orchestration. Don't fall into the trap of not truly evaluating all the clear and hidden expenses or the campaign will fail miserably. Haphazard actions do not generate profits, strategic ones do!
• Ensure your social media presence promotes the company's brand. Who's doing the tweeting, and do they represent the company's social media personality? Are the posts on topic and in the company's and customers' best interest? All too often the social media actions are well-intentioned, but sporadic and not done in a marketing-savvy way. You would not want your employees guessing about how to dress on a business meeting, but that is exactly what you are doing when you are making first impressions of your company's product and services on Social Media by making it up on the fly.
• Too much posting or not enough posting can cause the initiative to go bust. And nobody's interested in following a deadbeat Twitter or Facebook account or someone who posts pointless, self-gratifying babble.
• Develop a method to measure the success of this marketing channel. Why spend all this effort if you can't determine how it translates into new business or improved customer relations?

Satisfy the Searchers, Track Results

Search engine marketing is a crucial factor and shouldn't be pushed aside for the hot, new fad. Just because you have a Web site doesn't mean people looking for your services will find it through the search engines. Searching by your company name doesn't count. We're talking about people searching for keywords associated with your business or industry.
A solid, comprehensive, diversified search marketing strategy can lead to improved visibility to your site and improve lead generation. A well executed strategy can also provide you measurable stats to determine what works and what doesn't and, in turn, identify tweaks to make to the campaign.

Failure to Plan = Planning to Fail

Some companies will be conservative as we head into 2010. Some businesses will decide to invest in improvements to their websites and others may overhaul the whole thing. Just know that sowing sparingly guarantees you will reap sparingly.
Whatever your business situation is, don't look back this time next year and wish you would have budgeted funds to improve your Web site's functionality and visibility. Don't set your company up to be passed by because the odds are that a competitor will pass you by with a bigger, better online presence. As businesses and consumers begin spending again, a strong online plan could provide a nice boost to your company's 2010 performance.

In this business climate, if you don't plan and invest to continually improve your Web presence, someone else will. It's not a question of whether you can afford to make improvements. It's a question of whether you afford not to?
Trust Promise Productions for smart marketing strategies of all kinds to attract clients and profits by calling 972-822-3587.

Strategies to Maximize Repeat Business For Optimum Profits

Promise Productions is a strategic marketing communications agency. That means we employ smart strategy to bring in optimum profits to your business. We do that by both attracting and keeping your ideal customers and clients.

Today, most products and services have become a commodity, resulting in ever-decreasing customer loyalty. As a business ower, we encourage you to think, not of "loyalty" but more in terms of a Customer Relationship. The simple thing the customer always wants to know is — "What's in it for me?"

Therein is the secret to effective marketing -- especially your follow-up marketing campaign. Keep giving the customer what they want, whether that is an innovative product or outstanding service.

These chart below clearly shows the value of successfully marketing to your existing customers to maintain your cashflow. If you do nothing you will not stay the same; your business will decline. If you don't market to your existing customers, statistics say you will not keep them. Statistics say the average business in America loses 1/3 of its customers each year. So unless you want to spend the extra time, budget and effort to make more than 1/3 of your business from brand new relationships. you will decline. So you'd better engage in a smart strategy to keep your existing customers.

Given the much lower cost to keep a client than to get a new one plus the reduced time and finances to maintain existing customers rather than recruit new ones, your most effective marketing dollar is in a customer retention campaign.

Let us bring ideal clients and optimum profits your way through these and other smart marketing strategies. Call Promise Productions today at 972-822-3587.

Effective Marketing In Today's Economy

Some businesses are not excited about marketing. Actually marketing is one of the most exciting things a company can do for itself. You see, in business only 2 things actually help generate cash-flow for companies: (1) innovation in their product of service, (2) marketing.

You see, to be a success you need to truly serve a need with a good product or service. Second, you need marketing to connect the "needy" with your solution.

So when I hear of a company that is not gung ho about their marketing that tells me some important things about them:

1 • They are small-minded or short-sighted. I say that because they are looking at marketing completely backwards -- as an expense, instead of as an investment in massive profits!

2 • Their current "marketing" is not working. Typically this is the result of outdated marketing methods. Well I have some news: the game has changed and marketing that worked on your grandparents is not the marketing that works today.

Future posts will address typical breakdowns in marketing that makes advertising dollars be wasted instead of generating optimum profits. But I will say just a quick word here: in a lot of cases your customers have moved online, so your marketing must reach them where they are best reached - using video marketing, using search engine marketing and using social media marketing.

Call Promise Productions - your strategic Dallas Marketing Agency – for effective strategies in today's economy: 972-822-3587.

Benefits to Your Business of Smart SEO

Search Engine Optimization is a set of skills that can powerfully benefit your business. As a marketing communications firm, we at Promise Productions are here to position you for massive success. We form a beneficial relationship with you to forward your business growth goals. When done from a strategic fashion, SEO is a marketing investment that can reap massive profits.
Open communication between your business goals and our SEO services is a relationship that contributes to the long-term success of your business. You see, we are business strategy and marketing experts first, so our SEO services all contribute to that purpose.
Here are key aspects that Promise Productions' SEOs provide to best benefit your business:

1. Strategic Planning
   SEO cannot be shoved into a one-size-fits-all campaign. Every business is different and every business website is different. Its marketplace is different. Its goals is different. Therefore each site needs its own unique SEO and marketing strategy.
   
   We understand this. So, before you get a proposal for services the SEO should have taken time to review your site in order to determine what services you need most. Once the SEO work begins, more research needs to be performed so the optimum strategy for success can be developed.
   
   There is much more to SEO than just throwing some keywords on the page. Good SEOs plan out a strategy specific for every site they work with.
2. 
   Business Communication
   
   We must be communicating on a regular basis becuase good SEO requires your involvement, and I would likely avoid taking on a client that wanted to avoid involvement.
   
   You know your business better than we do and we know SEO better than you. We are on the same team to get the best results for your company.
   
   Without communication the potential for a derailed SEO campaign is significant. Good SEOs keep in regular contact with their clients, seeking their input and providing status updates.
3. 
   Focus on Search Engine Friendly Architecture
   
   We as SEOs have to focus on many things, most of which revolve around keywords. Many clients still look at "keyword rankings" as a measure of success. But good SEO has to go beyond adding keywords to the site, they also need to focus on a site's overall architecture. A good website architecture can make a difference in a site's performance by best organizing your value proposition both to your prospects and to the search engines.
   The better the site's architecture is the greater the opportunity for SEO success. Good SEOs will look for issues within the architecture that can or should be fixed for better SEO results.
4. Educate
   SEO deals in cutting edge technology. The search engines are always changing and algorithm updates are made on a regular basis. SEOs must continue to stay educated of these changes. While SEO strategies are remarkably consistent over time, small subtle changes can make a big difference. SEO has to adjust with the times and the same target goal will eventually need evolving methods to accomplish them.
   
   The SEO must keep their team, and even their clients informed and educated. The clients need to know how changes may affect them, and what the SEO's plans are if any adjustments are to be made.
   While not every bit of information is a game changer, keeping up with industry changes is essential. Good SEOs keep up to date, and make sure clients stay informed.
5. Focus on sales
   Many businesses look to SEOs to improve their rankings. But really what they want is someone to help them grow their business. Rankings are just a means to achieve that goal. Despite what any client thinks they want, a good SEO will look beyond rankings and help the client gain traffic and improve sales. At Promise Productions, we look at the big picture.
   
   This means they have to analyze the progress of the campaign and the effect keyword rankings are having in regard to traffic and sales. We will also focus on usability issues that could improve the ability of the site to do sell better.
   Revenue is generally the number one thing clients want, even if they are not thinking in those terms when hiring an SEO. Good SEOs help the client focus on the bigger picture and measure success properly.
6. 
   Test, review and re-strategize
   There is no set-it and forget-it in SEO. While some major issues can be fixed up front, keyword targeting and usability fixes are an ongoing, everlasting process. The SEO campaign should be under periodic review. New keywords should be tested and optimized and new strategies for improvement should be implemented on a regular basis. Unless the site runs out of keywords (very unlikely except in niche industries) the SEO should always be targeting new phrases for ranking on a regular basis.
   When it comes to SEO there is always more that can be done, provided it fits within the scope of the client's contract. Good SEOs are looking for opportunities (in or outside of that scope) that can help the client improve performance.

Good SEOs are not always easy to come by because optimum success requires many skillsets. Other SEOs may know how to do one thing really well, but don't focus on other essential aspects. The most important thing one can find in an SEO is one that cares about his clients. Good SEOs want their clients to succeed and are willing to make these seven best practices a part of their business model.

When you want Intelligent Search Engine Optimization from a marketing-savvy perspective for maximum profits, call Promise Productions at 972-822-3587.