To increase your market-share and gain the new customers / clients that make for higher profits, you must win the hearts, minds and pocketbooks of your prospects. That means winning their trust.
Trust-based marketing is most powerfully done through video. Broadband Internet, powerful smart-phones and rich media now means that video communication can present the value of your products and services with an effectiveness like nothing else!
Video marketing is increasingly the deciding factor that separates the market leader from the competition in industry after industry. Video delivers benefits include personalization, competitive advantage and cost-effective persuasion power!
Video, if done from from professional tastefulness and authenticity, can promote trust in your products and services faster than any other marketing method. This is because video marketing does more than tell, it SHOWS what you have to offer.
Here are seven golden ways video marketing outperforms static web content in the competition for the lions' share of the profits:
1. Video Attracts New, Relevant Search Traffic
No conversation about ebusiness is complete without discussing search engine optimization (SEO). Your business cannot gain on a competitor until consumers know it exists and can easily find it organically in the search engines.
Today, businesses that utilize video assets have an almost unfair advantage, since Google is structuring its search engine results to reward sites that include video. According to Forrester, any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text webpage.
It only makes sense to spend 50 times the budget on professional video marketing, optimized and tagged for search engines. Like I said, no other method can say that! There is no better way to reward yourself and your company than giving yourself a professional video profile.
To better promote their video investments and derive the greatest SEO rewards, companies are making videos more accessible to visitors, making overview videos, making videos on specific products and services, making videos that answer customer's questions, and automating video production in order to have video available as soon as new products are introduced.
2. Video Assets Can be Easily Syndicated
That's right; video can be spread and shared online in more places and to more devices that your prospects use than ever before!
Online video is usually channel-blind. By syndicating video properties to multiple sites — including YouTube (the second largest search engine today) — businesses extend their reach to innumerable eyeballs. In addition to traditional channels, online video plays equally well via mobile networks, TV, and in-store screens. It is a cost-effective way to maintain brand consistency and strengthen consumer awareness.
The masses are abandoning TV, or watching video on their smart-phones and iPads WHILE the TV is on! They are not paying attention to cable, to newspapers, but rather to their computers screens, watching more and more online video each day. Why not make your presentation where your audience is eager to listen... and watch!
3. Video Marketing Encourages Sharing
Videos are far more likely to be passed and shared than text-based pages. Additionally, a video thumbnail on a social media platform — Facebook, for example — grabs more attention than static text and often results in more comments, more “Likes,” and more traffic to the brand’s website. When you like or share a video link, a thumbnail appears on your wall and is also seen by your friends.
According to a study from YouBrand, pictures and video within Facebook get engaged with and clicked more often than just text and questions. From every angle, video simply "wins" hands down.
4. Video Engages Site Visitors
Video provides a familiar user interface for site visitors. When videos are properly produced, they captivate your audience. Instead of the need to navigate, scroll and click to access information, the video is a one-stop shop for information. It takes less energy than the hassle of reading and the user is engaged until he or she is ready to follow an embedded call-to-action. Today’s automated video production platforms easily enable this flow, in many cases directing visual and auditory calls-to-action that guide the viewer to a shopping cart.
5. Video’s “Halo Effect” Drives Conversions
The next best thing to a one-on-one demonstration in person from your VP of sales, Video Marketing can give customers an in-depth view of a product or a demonstration that quells any hesitancy they might have about purchasing online.
Moreover, the peace of mind the customer gains from the video seeps into the way he or she feels about the brand and website overall, making both trust and credibility soar! This is essential to gaining market share, especially for businesses that sell products in a competitive landscape.
6. Video Increases Customer Loyalty
Video newsletters are more likely to attract consumer attention. By some estimates, the open rate for a video newsletter is 200% to 300% than for a text-based newsletter. While many brands compete for consumer attention with the latter, those who employ video stand out from the crowd.
These video communications can be personalized for each recipient with individualized greetings, references to previously purchased items, or offers based on shopping history, geography and segmentation.
7. Video Creates Online Personalization
By improving and tailoring the customer experience, online retailers in every sector have increased customer loyalty, conversion rates and average order price. The quality of online personalization continues to rise and in many cases can rival or actually outperform the “live” physical shopping experience.
You have experienced it, I experience it -- you are at the store with a question or trying to compare a product, but the salesperson is either absent, helping someone else, or not knowledgeable enough about the specifics of the item. So shoppers naturally turn online for product reviews, community wisdom that is less biased and more well-rounded than any single salesperson could ever be! Make a video that answers how a product is used and voila -- you just paved the way to a sale... and a rave review that converts into many more sales!
That means video marketing is THE key factor in gaining market share, since consumers increasingly shop online but still express a desire for the personal dimension (the social aspect of in-person browsing).
When prospects go to a store, they get recommendations and help from in-store staff who point them to relevant products -- under more and more rare ideal circumstances.
But Video Marketing delivers this experience online -- literally in the very palm of your hand -- with far less variability and chance. With new technologies that offer personalized video created on-the-fly, ebusinesses can bridge the gap between live and virtual experiences.
8. Video Production Costs Less while its ROI continues to Rise!
Online video clearly has an impact on competitive advantage. But is it feasible for most companies? Thanks to today’s video production technology, the answer is “YES.”
Two decades ago, no, but today, yes. Today we hardly think about the steps required to update or add web content: Images and text are now template-based, database-driven and easier to manipulate than ever. Video production is experiencing a similar change. While many website owners once fought the limitations of manually produced videos — including slow production times and prohibitive costs — today’s solutions are both cost effective and high quality.
Today, online video production dramatically increases a business’s competitive advantage while creating a much more positive shopping experience for the user.
The longer you wait to embrace video, the more money and market-share slips through your fingers – right into the hands of competitors waking up to the power of online video marketing.
Why not put a marketing-savvy Dallas Video production firm to work on your behalf? Call Promise Productions today at 877-858-0071.
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