When consumers and advertisers made the shift from print to online a few years ago, ad agencies followed suit and began talking about "digital media".
What this mean right at first was taking the marketing piece of the printed brochure and translating it up on a company web page. We all soon learned that the web could do so much more than that.
Call it Interactivity 2.0 -- we can now listen and learn online. As a business, we can learn about our customers and better listen to their needs. We're no longer simply dishing out what we thought of providing and we're listening and responding in a way that is both systematic and personalized. Customer service can now be as personal -- or impersonal -- as we want.
The shift from "push" advertising to interactive communication let's us have freedom in giving and getting more of what we want.
No matter what kind of business you are in, you are in the business of customer service -- of meeting human needs. The companies that embrace the methodologies Promise Productions provides for caring for their customer will thrive! And those that still try to "push" their info or message or products will see people migrating to more responsive competitors.
At Promise Productions, we see marketing as communicating. The technology is the means to serve more effectively and, as a natural byproduct, command higher margins and the lion's share of the marketplace. For better profits through better service, call Promise Productions today at 877-858-0071.
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