Innovation offers your marketplace something better. Marketing tells your prospects about your innovation – attracting new business clients. Strategic innovation is the "value" in your value proposition. Strategic Marketing is the "proposition".
The key to both innovation and marketing is STRATEGY. Strategy tells you what your market needs -- and how to make it bigger, better, faster, smaller, cheaper. Strategy tells you how to reach those most interested -- how to reach them better, faster, cheaper, quicker.
Many companies offer valuable products and services but have a lousy value proposition because they do what they do -- meaning they consumed with day-to-day operations and cannot have the perspective that a full-time marketing communications firm can. They are too involved with their innovation or operations to market strategically. The present operation must also apply forward thinking and that is where we come in.
Strategic marketing is about identifying your ideal business prospects, and then engaging them in a conversation about value and opportunity for them. To do that right you have to know them and their values and their needs – but also be innovative enough to look ahead -- to what the marketplace is GOING to need around the next curve in the road. You want to be the next "big thing"? Well that is how its done.
As my last post stated: success is not accidental. Successful companies not only have innovation going for them, but also have strategic marketing informing they prospects about the amazing benefits of all their innovation.
Today, any effective market plan has to address where your prospects actually are. Sounds obvious, right? But you'd be surprised at how many traditional ad agencies and companies themselves are "doing the same ol thing" in a new day and age. That means they are still aiming at where the target USED to be. If you are not hitting your sales goals or your profit milestones, could it be becuase youre marketing is in a rut? Could your strategy of yesteryear, be stagnant today? That explains a lot of bankruptcies these days.
Where is your best audience? Are the in print? (mostly no these days) In a lot of cases, they have migrated online. In a lot of cases, they respond best to Video. In a lot of cases, they are heavy users of and heavily influenced by Social Media.
Search Marketing, Video Marketing and Social Media Marketing have been around for a few years BUT it is in this last 2 quarters that they have outright exploded! If your market plans are not already adapted to this, face it, you are aiming at the shadow of where profit used to be found, and no longer aiming at profit itself.
The good news is you do not have to invent today' success strategies from scratch. Covenant Designs is a Dallas-based Marketing Communications firm. We are fluent in Web Design, Search Engine Marketing, Video production (for any destination from DVD to Website to smart phones), and Social Media Marketing.
Our innovative and strategic approach to brining in profits will delight your company. So take the toe tag off of your marketing, and let Promise Productions breath new life into your image, your branding, your corporate messaging and your Master Strategy that integrates it all for optimum profits. Call 972-822-3587.
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