The Critical Need for Social Media for Your Business Website
Social Media has taken the Internet world by storm. A tidal wave has crashed upon all websites that exist. It may well be that the biggest change of 2008 preparing us for the new landscape of 2009 is this huge shift in the Internet: Social Media, Blogs and Video.
• Social Media: connecting, sharing, and marketing. Social Media (Facebook, MySpace, etc.) is designed to be shared, make connections between like minds and spread information, trends, and personal views better than if you had your own printing press!
• Blogging: a kind of social media, blogs are the cusp of "what's new" in products and services and announcements. Business Blogs are not personal diaries, but rather a customer-friendly way to share value and promote yourself. (learn about strategic business blogging)
• Video: Computer power, fast Internet, and today's software all make the most powerful form of communication aside from one-on-one available to your business – Video. What's more, the Internet now eagerly welcomes your business video in thousands of places. As if that was not enough, Social Media shares and spreads information in hours far beyond what all the TV Networks in the world. This gives your business video presentation ripple power!
These three giants have emerged on the scene and changed all the rules!
Last but not least, here is another significant rule-changer: Google recently announced a major shift in the way that web pages are ranked. Yahoo and MSN are already following suit. How high your business' web site appears in the list of results for your customer's search is increasingly determined by two new factors:
1• How MANY web sites link to yours and how GOOD (how reputable and popular) are those web sites.
2• Search Customization: what you get in your search results may not be what the business next door gets. Your results are now filtered and rearranged based on past internet history and personal preferences.
Since the search engines are how 85+ % of customers find the businesses they get products and services from, how does this change your Online Marketing? There are three vital opportunities for action:
1• You need to Re-SEO your web site. What worked 6 months ago is rapidly fading. You need fresh research to determine what 2009 customers are search ing for, make your site as friendly as possible using the current SEO best practices, and ADD to that landing pages for EACH significantly searched for term. That starts with smart online research and you can learn more about our research process here.
2• Start and Maintain a Business Blog: The web and especially Social Media thrives off of fresh information. Use your blog to create links back to your business web site. Use your blog to inform customers, educate them on the questions they ask as well as the questions they should be asking. Provide a place for comments and customer interaction. Spread your message with your blog's RSS feeds to other interested prospects and blogs. (get started)
3• Add Video Everywhere. Add videos to your web site to provide your information in a way that is as fun as it is informative. Add marketing videos to your Blog and to Social Media sites to reach prospects cost effectively you never could until now. Video gets shared. Video gets remembered. Video gets results.
These three actions address position your message to be received, heard and responded to. They also, when managed smartly, create a MASS of buzz about your company, creating relevant links back to your company web site and thereby boosting its visibility in search engines to your customers.
Promise Productions knows traditional and the new marketing. We provide online research to match your value presentation exactly to what your best prospects are already asking for. That translates into serious profits!
We provide strategic blogging and will even blog FOR your company so you know you are getting the most from your business blog. We know SEO and can design search engine friendly web sites from a marketing mindset. We provide cutting edge video solutions that drive your message home, educate, and motivate your audience to take specific actions. As all our promotion and visibility services are done in a strategic marketing way you can rest assured that you are not wasting your precious advertising budget.
Choose to excel in 2009 with smarter marketing communication -- call Promise Productions at 972-822-3587. Get A Quote
For More Information:
• The Power of Integrating Your Marketing
• Strategic Blogging
• Effective Web Site Design
• Web Site Marketing
• Search Engine Optimization
• Dallas Video Production
• Our Commitment to You
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