How to Choose the Dallas Marketing Firm that is Right for You

The Perfect Match for Optimum Continual Profits

Would you like a company of experts to dedicate itself to elevating your business?

An effective Dallas marketing firm will integrate both your printed communications (ads, brochures, newsletters, etc.) with your electronic communications (web site, e-mailers, etc.) to drive sales and increase the interest and demand for your business.

Not every web site or marketing piece is effective however, and the difference often hinges on your choice of a marketing firm.

First, there is a key distinction: there are web designers and there are graphic designers. Covenant Designs excels at web design and graphic design, but we are more than that. We design for marketing success. As an integrated business communications marketing firm, Covenant Designs looks at the big picture of your company's marketing to attract your ideal client and grow your profits.

We can integrate all business communications so that they reinforce each other for maximum impact. We don't merely react to a cash flow crisis by slapping a design Band-Aid over it; we position you for consistent rapid growth today and tomorrow.

Today, your web site is your front line to attract new customers and business. We encompass advertising, but not advertising for its own sake. We harness advertising with marketing to put your business right where you want it to be.

Said another way, we are not out to just provide catchy design. Nor are we out to merely patch your marketing with any old web site. We are out to cultivate all your communications to connect your business with ideal clients and optimum profits. We provide long-sighted strategic marketing that brings in new business quickly and steadily. Call it the fast track to success.

Whether you are considering your first web site, or preparing to revamp and re-launch of an existing site, here are:

Seven key questions to determine the right marketing firm firm.

1. Does the firm understand and clearly articulate the differences between print design and internet design? Sure, similarities do exist. But, while print is static, web graphics must work interactively on different browsers with disparate characteristics for display. Internet Explorer for instance, displays differently than AOL. Choose a marketing firm with proven success in interactive web designs as well as success in print.

2. Is the marketing firm experienced? Ask about other sites the designer has developed. Visit them all. Is the work visually appealing? Is it technologically interesting with the navigation features you're looking for? Is the navigation easy? Do the look and feel of the site convey high quality? Do the web sites create a unique visual identity for the business or organization? Are you treated to interesting, custom graphics or "stock" clips and photos? Is the functionality smooth? Covenant Designs has a 17-year track record of success. A well designed web site delivers a positive, enjoyable experience for visitors with graphics that load quickly and still look impressive, and navigation that presents the information in a logical, easy to access manner.

3. Does the marketing firm focus more on aesthetics or on solutions for your business goals? Keep in mind, a web site must drive sales, either through e-commerce or through stimulating the confidence and trust that makes the customer want to contact you.

Does the firm understand your goals and the key messages you want to communicate? Ask prospective designers to explain the objective for web sites they've designed. Explaining how each solution uniquely fits the client's needs will reveal important information about how that designer will approach your project. Be certain the designer has a firm grasp of your vision.

4. Does the marketing firm have a solid understanding of the principles of e-business? People rarely stroll through a commercial web site at a leisurely pace. They come, they scan for what they want, and leave. To be effective a site must be supremely efficient. Good, clear, intuitive navigation is crucial for a positive experience. Key messages must leap off the page. Text must be concise, crystal clear and compelling.

Every graphic must work to support the key messages. In short, nothing on a web site can be gratuitous. Everything must be strategically designed for a purpose. Our "web site stickiness" services provide this for you to turn web site visitors into customers.

5. Does the Dallas advertising firm provide personalized service? Access is important. Will the designer be available for follow-up? Support? Long-term maintenance? A good firm will offer you technical support and be on hand to correct any tech problems as needed and update the content as required.

6. Does the firm offer skills in communications and in technology as well as design? Designing a successful web site requires the ability to take complex or disparate bits of information and develop a clear and logical hierarchy that flows with smoothness and clarity. This requires a talent for communication and technology, as well as graphic design. Many designers have a proficiency in graphics, but lack the companion skills necessary to develop a web site that effectively supports the goals and objectives of business. Pages in a web site can be viewed in any order. To keep their attention and lead the potential customer down the persuasion path to convert into being an actual customer, the design of your site, must give your visitor an intuitive sense of where they are-and why. Only if messages flow through the site smoothly and efficiently, can you capture the customer and the sale.

7. Is there rapport between you and the firm? Do you feel they are out for a quick buck, or are they your advocates? Do they really care about your success? Chances are that the marketing communications firm you select will not only create your web site, but will also host it and help you market it, as well as update and maintain the content. Rapport is important. Look for designers and firms that feel comfortable and compatible. You'll be working closely together on planning and implementation, hosting and follow-up.

Conclusion: All your marketing should generate more of what you want -- more money from the right clients. Successful marketing is a wise investment that increases revenues and broadens your sphere of potential clients.

Smart marketing will attract, not just traffic to your site, but your ideal customers and will cause them to want to give you their business. Professional marketing makes the business flow smoothly and efficiently. Select a Dallas marketing communications partner such as Covenant Designs that displays a proven track record for excellent graphic design, good technical and marketing communication skills, and a clear understanding of ROI.

Let us prove how valuable we can be to your business' bottom line.Call Promise Productions at 972-822-3587. Get A Quote