While technology continues to evolve, communication savvy and human motivation know-how are skills we bring to each client's desire for more profits and market domination.
As things continue to evolve, the customer adapts and some things perish. In this light we will cover what is IN for 2011 Marketing and what is OUT!
This post covers 5 passé internet marketing approaches that are definitely OUT. These are either methods that are over-used and now filled with bogus offers, or they are cheap short-cuts for gaining quick untargeted "traffic" but not actual qualified prospects ready to take action.
Too many scammers are cashing in on a person's desire to get to the top of the search engine visibility without much effort by offering some really useless website marketing techniques that could actually kill their legitimate search engine rankings. The fact is that these are nothing more than "Marketing Fads", that, like cotton candy, may produce some sweet results in the beginning, but when the newness wears off their effectiveness will fade away and drop you lower than before.
Remember when pop-ups and pop-under advertising came out years ago? This was the hottest marketing tool since the time of placing fliers on cars in parking lots. However, when people around the world started using pop-ups to promote their websites there were windows popping up every time you visited and exited a website. Internet users worldwide got so sick of all those pop-up windows that someone invented pop-up killer software. The search engines even started penalizing websites that were using pop-up scripts and soon after that method of website promotion faded away.
I will identify some of these useless website promotion techniques that should be avoided at all cost! Using some of these bad website marketing techniques could certainly damage your search engine rankings.
1. Automatic Search Engine Submission Services
These free search engine submission websites allow you to put in your URL, keywords and a description of your website. You then click Submit believing that your website is on its way to being indexed on thousands of search engines. Not so! First of all, the major search engines require manual submission by hand and even implement coding script to prevent auto submission. Secondly, when you click on that Submit button you have no idea where your website link will end up going. Your website link could be automatically posted to illegal or international directory websites that are nothing but a colony of spam links. If Google crawls your website and finds out that you have links to your website coming from other websites with rotten content, then your website will pay the price in low rankings.
There is absolutely no substitute for manually forwarding your websites to the search engines. You will have complete control over where your link is going, and the search engines will automatically crawl your website to get your title and description. These days you want to submit to Google, Yahoo, Bing and DMOZ. The rest are pretty meaningless.
2. Auto Submission to Directories and FFA sites
You may have seen those places that claim you can blast your website to over 2 million websites and directories. As a general rule, please stay away from anyone that uses the word 'Blast' because this is just another way of saying Spam. It sounds like you are literally placing your link on millions of other websites and getting tons of instant backlinks to your website. In reality, those FFA or "Free For All" websites are nothing but a link farm containing links from sites with bad or irrelevant content. The search engines won't ever see your website as being respectable enough to rank high in the search results if it is affiliated with that type of environment.
3. Lead Generation Software
I once got an email that said, "Hello Webmaster, My name is John. I have been searching the Internet for some business opportunities and came across your website. I just wanted to know if you are still in business today. Please email me at this_email@emailaddress.com and let me know. Thank you."
This is the work of lead generation software that extracts website links and email addresses from the Internet for any category. You just type the keyword in the search box and the software literally pulls in millions of email addresses. The software even allows you to email all those addresses. On the surface it appears to be the perfect way to put your website link in front of millions of people in the same industry as you.
These unsolicited emails are annoying and ineffective. This marketing technique is too lame to even call "marketing", not very effective because the email is generic, impersonal and did not give the reader a reason to respond.
Your emails should speak TO a person's needs and not just AT them. Readers respond to emails if you find a way to reach their interests, giving them a reason to take action.
4. Backlink Generating Software
Google loves websites that have lots of quality backlinks, considering such links weighs heavily on the importance of those sites in the search engine's eyes. The idea is that if your website really does have relevant content that is valuable and meaningful to many others, then they will reference your information by linking to it. That is a measure of the value of the website in the community's eyes and the search engine rewards you with higher rankings.Somebody got this shortcut idea to automate the link building that Google loves, hoping to get huge numbers of valuable links and move to the top of the search engine results. It did work momentarily.
However, Google has now gotten smart and has found to way to detect how you are getting your backlinks and even the speed at which you are getting them. So, if you are still buying links or using software to get instant backlinks, then chances are Google will find out and penalize your website. Nothing can substitute for writing valuable content that will automatically attract quality backlinks.
5. Automated Article Submission and Article Spinning
Writing high quality articles is a great way to attract targeted visitors to your website. Again, someone invented a way to automate this process as well. They came out with article submission software that they claim will automatically send your written articles to hundreds or even thousands of directories. There is even software that will take an article, switch ("spin") the title and words around, and send them to more directories.This software sells to those who don't want to do the labor-intensive work of writing their own articles and sending them manually to article directories. The real, authentic article directories that can syndicate your articles are getting smart and have installed a special code that disallows auto submission of articles. They have also installed a special script that can detect articles that have been spun off from the original. Most of them manually approve articles before they are published in their directory and can easily detect duplicate and spinned content.
Conclusion
Widespread use of these "automated" website promotion techniques is not real marketing and lowers the quality of the content. It annoys more than benefits the recipient. Looking for shortcuts to real marketing communications has tried to take away the need to apply really genuine website promotion that gets real results and replaced it with "push-button internet marketing."
The Problem is, we're not slot machines; we're humans. And all effective marketing is actually human-to-human marketing regardless of whatever technologies are involved.
With the above gimmicks, you may see some quick and "positive" results, but only for a brief period of time.
Those truly interested in growing their profits through smarter strategies to target, captivate and engage with their prospects enjoy the lion's share of the profits. Let Promise Productions refine and present your value proposition in a compelling way to attract optimum profits - call our Dallas headquarters at 877-858-0071.
No comments:
Post a Comment