Video Marketing for more Clients & Profits

Social Media is all the rage, and for good reasons, chances are, your prospects are there -- on twitter, facebook, blogs, etc.. They are reading about your industry and your brand. That is where video comes in: video is the perfect way to reach these prospects. 

Video Marketing is about using the power of video to communicate beyond that of just words and pictures. Video can SHOW. Video persuades. Video demonstrates. Video makes your features and benefits come alive.

And another thing: video can share something else that is unique: what it is like doing business with you -- whether it is the people, the ambiance or the service. Video's ability to provide a virtual taste of what it is like to be your customers greatly adds to your attractiveness, whether your target market is consumers, other businesses, local or global.

 This is why we are talking about promoting yourself with video: both in your existing media and in your social media.

Choosing the Right Video Marketing & Social Media Campaign Strategy

So, you’ve decided that you want to include video on your website – this is an excellent decision, and we applaud your efforts to keep current. Now that you’ve made this stepping-stone decision, however, where should your video marketing strategy begin?

Launching Your Social Media Campaign With Video In Mind
While posting your videos on video sharing websites (like YouTube, Vimeo, Revver, MetaCafe, etc.) certainly has its advantages in terms of launching a successful social media marketing campaign, it is important to first consider your video goals.
• Is your goal to gain widespread brand recognition,
• Is your goal to up your conversion rate

A Search Marketing Firm That Knows Video
Obviously, if you’re trying to break into the world of video marketing and social media video marketing, you can benefit tremendously from teaming with a marketing communications firm that knows search marketing.

For example, as a marketing-savvy video production firm, we can advise you how to most effectively and appropriately showcase your brand in your video. One excellent idea is to interview “customers” (mind the quotes, as the “customers” can easily be substituted for actors), employees, or company executives in front of some sort of backdrop that features your company’s logo and website info…a la a Hollywood red carpet premiere. This is particularly genius because, if the video is subsequently copied from video sharing sites (this happens often), the branding cannot be removed from the video. Tips like these and more should be standard issue with the search marketing firm you choose to work with.

The key to optimum results is OPTIMUM STRATEGY. Let us guide your marketing strategy and video marketing along with social media marketing for higher profits. Call Promise Productions to learn how at 972-822-3587.