For marketing industry outsiders, "integrated marketing communications" can sound like a mouthful. But what it is all about is giving you the maximum value.
By integrating your marketing I mean that each communication point with your prospective and existing customers (each promotion piece, each image opportunity, each branding experience and each piece of literature you print, ad you place, blog you post, etc.) is done in a strategic way that purposefully communicates and reinforces key messages.
Integrated marketing is smart marketing because all touch points convey a cohesive message. This co-reinforcing way of promoting your products and services makes each marketing action taken all the more effective. More power means more results from your marketing and advertising budgets.
Everything you do in communicating your company's value proposition (i.e. marketing) should reinforce your brand strategy, improve your position in the marketplace, and have measurable goals attached.
That cohesive message can be what you stand for or your core benefits, and it needs to be the key thing you want your audience to take with them after interacting with your company or its brand.
Today, integrated marketing extends online out past your official company website to the business blog and social media marketing.
Position Your Company To Thrive
Promise Productions is a full-service marketing and communications company with expertise in developing high impact programs that drive measurable results. Over the years, we have achieved superior success in integrating and leveraging the combined power of multiple marketing channels to create awareness, interest, and action.
Promise Productions is a full-service marketing and communications company with expertise in developing high impact programs that drive measurable results. Over the years, we have achieved superior success in integrating and leveraging the combined power of multiple marketing channels to create awareness, interest, and action.
Promise Productions excels at developing creative marketing solutions that overcome today's challenges associated with acquiring, retaining, and managing customers. With expertise in graphic design, print media and direct mail as well as Internet Marketing and Social Media Marketing, Promise Productions ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations.We welcome your call to discuss how we can best serve your increased profit share goals at 972-822-3587.
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