Deadly Flaw #2 - Simply Cutting Costs will pull us through

Deadly Flaw #2: Cutting Costs will pull us through. This myth is killing many companies today precisely because it has (had) a grain of truth to it! Yes, there are areas off fluff and inefficiency that need to be cut out. But face it, you can only cut costs so much and for so long. And probably the areas you've cut costs in are the wrong ones.

Many companies neglect consultants and marketing when times are "tight" and thereby starve themselves of the vital nutrients they need to have that forward-thinking vision that will differentiate themselves in the marketplace and elevate their value. The result is a downward spiral of defeat.

You already see it reflected in national politics; now see it in your own company: It is easy to look at Congress and realize,

"there is no real solution as long as politics is king, where mere rhetoric prevails and no willingness to meet the people at their need or truly change the underlying approaches to today's economic conditions. Both taxing and throwing money at new policies in a reactionary way never addresses the  Instead of everyone protecting their turf or clinging to their past political dogma, special interests needs to give way to everyone's interests." 

 I am here to remind you that these very same flaws exist in most businesses preventing them from surpassing their competition and enjoying the lion's share of the profits. 

The answer is that, yes, you evaluate where budgets are going into areas that either never served you or no longer serve you. But you REALLOCATE those funds to new strategies that align with the marketplace and current customer behavior. Without the STRATEGIC VISION to know where to reallocate the financial lifeblood of your company, you're only starving yourself needlessly.

For superior Dallas Strategic Marketing, call 877-858-0071.

The Mobile Revolution Changes Search Marketing Forever

We at Promise Productions recognize the fact that today, over 50% of Internet searches for local services are done from a mobile device. That % is likely to climb to 90% by the end of 2013!

This is a true "game changer" and it means 2 very important things for ANY business of ANY size that uses the Internet to attract new customers:

1. More prospects will now see your company's mobile website than they will your main website. 

2. Since Google detects when a user is searching from a mobile device, they give preferential ranking to companies with a mobile site -- one tailored to the experience on a smaller table or smartphone screen.

This means your oh-so-precious search ranking can now be eclipsed by a mobile searcher. 

This is a serious advantage for the early adopter of a mobile website to gain major market share over the competition. It also means those who fail to adapt, trusting only in their nice non-mobile website, will see dramatically diminished returns on new business leads, no matter how fancy or well-optimized that main website was. The smartest companies will invest in a good design and SEO for both their main and their mobile sites. But the main need for improvement is to take advantage of the search engine visibility boost from a business mobile website!

If any of our website and mobile website design, optimization and marketing can help your company, we'd be happy to be of service.

To promote your company with mobile websites, mobile app development and Dallas Mobile Marketing, we can be reached at 877-858-0071.

To your success!

Marcus Kaiser, President Promise Productions Marketing Communications