Promise Productions Business Development

We're in the business of helping great companies succeed! Promise Production's services are about targeting, engaging and captivating your best audience.

We believe that not all customers are created equal and our marketing communications, social media management and web visibility strategies are focused on attracting your best prospects -- and by that I mean the ones you ENJOY doing business with the most... and the ones that bring optimum PROFITS.



I find that every business these days is facing one need or another. You may need strategies to get quick cash-flow while also building your brand long-term. You may have a great service and just need to let people know about it. You may want to leverage Video Marketing or Social Media to reach the next level. You may offer an innovating approach and need to differentiate yourself from the competition. You may want the power of a big ad agency without the high fees they charge.

Well if you want, you need, then this is the place you GET. 

Let Promise Productions take you from where your business is to where it want's to be. But realize, you have to be open to a fresh approach -- to service -- to truly giving value in order to get market share.

Let Promise Productions serve your business with strategies tailored to forward your success -- call 877-858-0071.

Top 2 Business Mistakes

There are Two Primary mistakes that both small and medium sized businesses in Dallas make that keep them in a struggle mode. These are:
1. Not Marketing
2. Not Marketing

Seriously, those without a strategic marketing plan, fail to market and thus stay in a reactionary mode. Either they are slammed with business and so they "fail to market themselves" or business is slow, and they don't have the money to market themselves.

So either they are reacting to the workload and thus too busy to look ahead. Or they are too slow and desperate for the next batch of work, but without the funding or the plan to effectively promote their business.

"Marketing is all about putting a compelling message where your prospects are -- one that clearly shows you value. One that conveys that to use you is to benefit them."

That is where our Dallas business development services come in and where our marketing strategy comes in. Whatever the next step for your business' growth, come to Promise Productions and get a strategic plan we will help you implement for maximum profits. Call 877-858-0071.

Website Visibility - How To Win from Google's Panda Algorithm Ranking

Friends, your website's visibility in major search engines has a lot to do with how many new prospects and business leads you enjoy. New customers are the lifeblood of many companies, which is why Promise Production's SEO / SEM / Website Promotion and Search Engine Visibility play heavily in the marketing strategy we provide to grow your profits.

It is not just your IT department or your Webmaster, but your Marketing that needs to be savvy to the evolutions in search engine marketing. Otherwise, you'll continue to aim at the target where the results "were", not where they are "today." So even if you "win" in your goals, the target keeps moving, so in reality you have missed the lion's share of the profits. Up-to-date marketing strategy is so key, along with search engine optimization, you need smarter strategy to outthink the competition!

Below is an excellent article by that underscores everything we at Promise Productions have been saying. (Nice to find experts that agree, eh?) But seriously, it boils down to a few key concepts that Promise Productions knows exactly how to implement on your behalf:

•  Quality Content  - are your products and services communicated in a compelling way that makes their value stand out to your prospects?
• Video Marketing - are you making video more and more central to getting the message out? This is a win with your customer but also a win in the search engines - but only if you do it the right way!
• Quality Backlinks - how many others are talking about your brand, your products, your services. How many signposts pointing back to your website are there and how relevant  This area has been one of the most elusive to do in an effective and legitimate way with search engines – until now!

Both the Video Marketing and the Quality Backlinks overlap with Social Media Marketing, but as always the exact strategies we provide is what separates winners from losers. Again, these are not just "webmaster tweaks" – they are keys your company's decision makers need to be aware of to inform the entire way you orient your marketing, sales and advertising efforts. 

So contact Promise Productions for expert marketing strategy and implementation to promote your company at 877-858-0071.

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Without further ado, see the below recent article by Titus for a detailed discussion of these matters:

Lately, like many full-time webmasters, I have been spending a lot of my time dealing with the Panda/Farmer Update - Google's major Algorithm Changes which they did in February 2011 with further adjustments in the months following. This update was a major "game changer" since even some very prestigious sites saw their rankings drop and the debate/fallout is still continuing as I write this material.

Figuring Out "Exactly" How Google Ranks Web Pages Has Become the "Holy Grail" of SEO.

Webmasters and marketers have been debating these "ranking factors" for over 10 years now and that discussion will continue far into the future or for as long as Google remains the dominant search engine on the planet.


Rank Local Top 10 in Google
Of course, I have formed my own opinions and views on this matter, mostly from the information I get from running 9 or 10 websites. But mainly I derive the majority of my beliefs from observations of some major "keyword battles" which I have been fighting for about as long as Google has existed.




There are a lot of myths out there. For example, many SEO experts insist you must update your site/pages often. But I have one site which I have barely touched in over 4 or 5 years and it still ranks in the top spot in Google for its targeted keyword phrase "Internet Marketing Tools."




Now I have been constantly building backlinks to this site over the years, but I have not updated it or changed the content much since it was created. I have a few sites which I don't promote with link building and they have dropped off the map in Google.

What this tells me about Google is that quality one-way links is a very important factor in how Google ranks pages. These keyworded links back to your homepage and to your interior pages are extremely important for getting top rankings.




Actually, I would bet the shop, that if you ONLY concentrated on quality backlinks you would achieve those top spots in Google. While, of course, there is no need to ignore the other ranking factors, if you did, and concentrated most of your efforts on link building, you would still get to the first page of Google. At least that is how things were working...


The Panda Algorithm


The Google Panda Update threw a monkey wrench into the whole ranking game. It is more or less, the ultimate filter which can override all the other ranking factors. It finds poor quality content and filters it out or lowers its rankings in Google's Index.




The key here is that this Panda filter doesn't just rank your web pages, it can rank your whole site. In other words, webmasters have to worry about the over-all quality of their sites because if you have too many of what Google believes to be "poor quality pages" then your whole site could drop in their rankings.






If Panda struck your site, then you must take a closer look at all your content and make adjustments so that Panda (Google) perceives it as all top quality material. Also, you have to look carefully at your internal linking structure and avoid excessive "keyword spamming" within your site.


What's out: thinking that having a bunch of links within your own website pointing to a certain page will boost that page's visibility. 


On-page elements must be in order and factors like site load times and speed have become more important. Writing quality, style, spelling, and grammar have also taken center stage. So too has the trust factor. Can your content or site be trusted? There is also an ongoing argument about "bounce rates" and whether or not Google can even measure these? My own opinion on this is that Google can track your every click on the web and has massive amounts of data derived from your usage of their search engine (cookies-R-us), the Chrome Browser and countless programs such as Analytics, Adsense, Maps, Gmail, YouTube, etc. All this anonymous data can be compiled, analyzed and dissected to create their ranking metrics. They would be foolish not to use this data.




Videos are Winners


Of course, I haven't survived on the web for this long without learning a few tricks. You must go where Google is going.

Like many others, I have noticed videos and pages with videos on them weren't hit hard by the Panda Update. Ignoring for the moment that Google owns YouTube, videos have always done well in Google SERPs and Panda hasn't changed that in any significant way.




For years now, I have been enriching my web content and pages with videos - mainly through YouTube - not only because Google owns it, but because everybody uses it. I believe videos are a good way to get traffic and help your rankings plus videos are a form of quality content around which you can build channels and an online community.




Because I believe videos play such an important role in Google's SERPs, I have created several channels on YouTube. And, I just recently created another channel around my main site. These channels contain simple videos and are usually created from my articles.


Hopefully, one major consequence of Panda will be that companies will have to take a closer look at all of their content and filter out the inferior stuff as well as improve site speed, minimize ads, delete pages with little or no real content, fix broken links and make sites more user-friendly. Do all this, not just to please Google, but because having a clean, fast and easy-to-navigate site filled with unique top quality content is a great way to attract more business.




Titus Hoskins owns the copyright to this article.

Beyond SEO to Higher Website Visibility - Link Building Strategy

Being Found in the search engines involves multiple disciplines. 

1. First one must have a well-designed website with properly-written content and rich visuals. 
2. Second your websites needs to have SEO (described below). 
3. Third, your website needs meaningful inbound links from relevant sources. This is the most elusive part, but the part that today is the key to trumping competition. These inbound links can come from Social Media assets, but also other online sources.  

SEO for a website means it is keyword-rich and avoids coding technologies that displease or confuse search engine spiders (i.e. flash, some javascript, frames, all text as text and not images depicting text, etc.). An SEO – savvy website will have keywords both in (a) the text the user reads, in the titles, and in the content designed, not for the user but (b) for the search engine spider to read – in the Metatags and in the Alt tags (those describing a photo).

Promise Productions has always been very careful to communicate and not to hype SEO as doing something beyond its powers. In our online marketing industry, we repeatedly see two fatal mistakes business owners sometimes make regarding promoting their website. (1) One is to think of SEO as a one-time event versus an ongoing process, (2) the other is to think that having the SEO described in the paragraph above is enough to rank in the top spots.

It is no longer enough that your website itself is optimized for the keywords you want to rank high for because today’s marketplace is simply too competitive with other websites doing the same. SEO can only provide a website developed according to the current best practices so your website is pleasing to search engines and not displeasing in any known way. SEO can never guarantee rank because rank is determined by multiple, changing factors, including the SEO of all competitor’s websites.

Thus an Online Visibility Marketing program is needed, focused on inbound links. That phrase is key to distinguish, becomes often 3^rd party SEO firms will claim to offer a few pieces of that. Often 3^rd party Social Media marketing firms will claim to offer pieces of that. Does social media marketing involve this? Yes in the way we approach it, but social media has many focuses, and in the pursuit of high organic ranking for a key term, it is not social media marketing in general, but strategic backlink building that best accomplishes this purpose. 

To summarize, SEO attempts to overlap into this area, but not very well, Social Media Marketing defiantly overlaps this but is too broad. Thus the services proposed below are Search Marketing services using both social media methods and other proven methods to develop backlinks.

Search Marketing for the purposes of backlinks, is very distinct from SEO in that it uses assets outside of the website to make relevant links back to the website – spotlighting it in the eyes of the search engines. Social Media is used for many purposes other than increasing the visibility of a company’s website, but for our purposes here I am only speaking to how to use Social Media to most effectively raise the visibility higher in search engine results so it is found by more business prospects.

Unfortunately, there is a lot of "scary stuff" in the advertised SEO world because the less-scrululpous will "sell you" what you want to hear (quick, high results, at a nice price). Sadly, these people are not marketing strategists, they are selling a canned, automated process, designed to scam quick cash and leave the scene before it all backfires on the customer.

They don't want to take the time to really understand your business and generate truly quality content. They don't want to implement the tedious procedures to CRAFT quality links that will matter for years to come. They are search engine "speed" that ends up destroying the client.

Not wanting to do the real work that real results require, they take "shortcuts" that try to mimic the things search engines look for long enough to make off with the client's money. So unfortunately, there are many methods that will work FOR A BRIEF TIME, and you will enjoy #1 ranking for a week or so, but then BACKFIRE badly and you drop down hundreds of places in rank or get blacklisted altogether. These questionable short-term methods are all too common, even in larger SEO companies, because people are lured by the desire for immediate results (like steroids) and demand it regardless of the consequences.

While immediate gratification is an understandable desire, the horror stories around third party SEO companies abound, who often take advantage of these very "quick" demonstrated results to get large fees and then are no longer under contract when the real shit hits the fan for the client's rankings. Anything too good to be true, often is and true results that stand the test of time (and the tweaks in Google's algorithms) are always from (and this is the key to it all) legitimate content linked from legitimate sources.

Promise Productions offers the high-level online marketing strategies employed by recognized Fortune-50 companies and makes them available to medium-szed businesses for millions in profits. Call a marketing strategist today at 877-858-0071.