Sep 30, 2009

New Covenant Designs Newsletter Released

Just released: Promise Productions October 2009 newsletter, designed to breathe new life into your marketing and business profits through Smarter Marketing Strategy.

In it we cover the 3 Essentials to Effectively Attracting Your Ideal Clients

1. Better Client Understanding: what is driving their needs and desires today.

2. Fish Where The Fish Are: has your marketing shifted with your customer's changes?

3. Doing More With Less: using examples from postcard marketing, social media marketing, video marketing and strategic blogging.

Get the full newsletter scoop to your advantage by clicking here.

We welcome the opportunity to market your products and services effectively for optimum profits, so call Promise Productions Designs Marketing Communications at 972-822-3587.

Sep 29, 2009

Why Integrated Marketing Communications?

Making it all come together for Your Business

For marketing industry outsiders, "integrated marketing communications" can sound like a mouthful. But what it is all about is giving you the maximum value.

By integrating your marketing I mean that each communication point with your prospective and existing customers (each promotion piece, each image opportunity, each branding experience and each piece of literature you print, ad you place, blog you post, etc.) is done in a strategic way that purposefully communicates and reinforces key messages.


Integrated marketing is smart marketing because all touch points convey a cohesive message. This co-reinforcing way of promoting your products and services makes each marketing action taken all the more effective. More power means more results from your marketing and advertising budgets.

Everything you do in communicating your company's value proposition (i.e. marketing) should reinforce your brand strategy, improve your position in the marketplace, and have measurable goals attached.
That cohesive message can be what you stand for or your core benefits, and it needs to be the key thing you want your audience to take with them after interacting with your company or its brand.
Today, integrated marketing extends online out past your official company website to the business blog and social media marketing.
Position Your Company To Thrive
Promise Productions
 is a full-service marketing and communications company with expertise in developing high impact programs that drive measurable results. Over the years, we have achieved superior success in integrating and leveraging the combined power of multiple marketing channels to create awareness, interest, and action.
Promise Productions  excels at developing creative marketing solutions that overcome today's challenges associated with acquiring, retaining, and managing customers. With expertise in graphic design, print media and direct mail as well as Internet Marketing and Social Media Marketing, Promise Productions ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations.
We welcome your call to discuss how we can best serve your increased profit share goals at 972-822-3587.

Sep 23, 2009

Website Redesign? What's Your Strategy?

At some point in time, every business takes a look at his or her website and decides it's the right time for a web site redesign.

"Some want to make it slicker, some more effective. Some have new products and services that are not on their website and it needs to catch up. Some are redesigning their companies and going after new market opportunities and need to optimize their website around an updated business model."

Let's face it, maybe your business has put off redesigning your website because it can be difficult and time-consuming. Well relax, we are Marketing Communications -- we can organize your material for an effective Internet presentation through your company web site. We can incorporate the latest programming techniques, make it search engine friendly and even add online video to really grab your target audience. After all, your website is your company's premier marketing piece.


All of this underscores why it is vital to have a smart strategy in place for your marketing both online and offline. Did you know that Tony Robbins states that "80% of success is having the right strategy" and the 20% is the proper implementation of that strategy.

That is where Promise Productions comes in. We are the strategy people. With offices in Dallas, Houston, Las Vegas and Las Angeles, we cover the Southwest and West Coast. That means we are here for you to optimize, not only your web site, but your business strategy to THRIVE in today's market.

When you think about it, you already know that people are still buying products and services, but JUST the ones that are most compelling to them. Let us make YOU compelling to them -- to their needs and desires, but offering an opportunity that hits them where they live.

Promise Productions is more than design, more than video production, more than business blogging, more than web site design and development, more than web search engine marketing, we are communicators that provide the innovative strategy that makes all your marketing serve your business cash-flow needs. So call us today at 972-822-3587.

Sep 15, 2009

SEO Should be Integrated into Your Web Design From The Start

Creating a business website that is a success in the largest sense of the word means that is accomplishes three core things:

1 • Your website's look and feel appeals to your target audience
2 • Your website clearly communicates your value proposition
3 • Your website is found by your best prospects


Today we will focus on the third aspect -- being found. Your value proposition Promise Productions, we believe that search engine optimization should be as integral as possible in the creation and web site development process.


This is where the full-featured skill sets of Covenant Designs comes in. You see, we are marketers at heart. That means that beyond a modern design, beyond efficient programmings, when we build your web site, we build it to (a) appealing to, (b) earning the trust of and (c) attracting new business profits.

When web design, web programming and search engine optimization are all built into your website at the core level, the result is all that more powerful - powerful to attract the right kinds of clients that lead to optimum success. Yes it is more work to think of SEO from the start, but that is a higher level of strategic planning for a higher level of results.

What Does It Mean To "Build In" SEO?
It means many specific things. It means using programming structures that are inherently friendly to search engines such as Google and Yahoo. It means avoiding web programming practices that create web pages that can look fine on screen to humans but are unfriendly to the search engines (i.e. Javascript and Flash). Smart SEO affects the way you build your menus, the way verbiage is displayed on screen and the way your company blog integrates with the web site.

There is no single magic formula and one size does not fit all. As with all lasting success, it involves building your website to accomplish specific goals. Our strength is marketing and making every area of your business communicate a cohesive message that best resonates with your target audience. This can be simple or complex, straightforward or multifaceted. The key word here is "Smart Strategy".

Call Promise Productions to consult with you about your business growth goals, and where our web design services, marketing communications services and social media services can best support what your business is up to. We welcome your inquiry at 972-822-3587.